Cadbury have up to date their Dairy Milk bar packaging – and it could possibly be excellent news for you
Cadbury releases bars which divide up the chocolate according to who deserves it most
Cadbury has released a new range of bars which divides up the chocolate based on who does the cooking, books the holidays, and remembers everyone’s birthday.
The wrapper of each bar in the new Dairy Milk range is designed to make sharing with others easy by indicating which portion of the treat should be shared with who.
But these aren’t your average breakable bars; they divvy up the chocolate based on who truly “deserves” each piece, with 12 comical and relatable scenarios etched into the chocolate.
Scenarios include acknowledging who does the cooking, who remembers everyone’s birthday, and who takes charge of booking the family holidays.
This clever launch follows a study commissioned by Cadbury, which surveyed 2,000 Brits and spotlighted the countless small, selfless deeds people perform daily.
On average, Brits carry out 11 helpful tasks for others every single day, from opening doors for strangers and doing the dishes, to being responsible for whipping up meals for others.
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Eight in ten spend time helping others in small, expected ways – but said they wouldn’t have it any other way, as they like being helpful towards others or say it’s part of their nature.
For just over half, doing a good deed makes them feel good.
While 17% reckon no one should expect a thank you for doing nice things, 68% confessed they enjoy being thanked for tasks they’ve completed.
Interestingly, the study, carried out via OnePoll, also discovered that while a quarter of folks sometimes forget to express their thanks, a significant majority (87%) believe it’s never too late to show appreciation.
It seems that acts of kindness create a ripple effect of goodwill: 41% of participants claimed witnessing or experiencing generosity inspires them to pay it forward, spreading positivity far and wide.
Connor Gould, spokesperson for Cadbury, commented: “We all know those unsung heroes who make our lives a little brighter the ones who book the flights, remember everyone’s birthdays, or simply do the weekly food shop.
“Sometimes it really is just simple moments of gratitude, including sharing a chocolate bar, that matter the most to others and are the perfect way to show you care.”
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