Menopausal ladies spending common £1,800 a yr to…
Women experiencing perimenopause and menopause are spending an average of £1,800 a year on products such as vitamins and smart watches to combat symptoms such as fatigue and hot flushes, a survey suggests.
Some 76 per cent of women are buying vitamins and minerals, 52 per cent have bought supplements and 40 per cent have spent on hormone support to help manage symptoms, the poll for Buy Now, Pay Later service Clearpay found.
The most expensive products women are buying include skincare treatments, costing an average £244 a year, and skincare products, at £179.
Women are also spending an average £147 each year on supplements, £120 on vitamins and minerals and £105 on hormone support.
Clearpay’s own figures for 2023 and 2024 show a 156 per cent rise in sales of Omega-3 fish oil, a 150 per cent increase in calcium products, 92 per cent higher sales of primrose oil and a 20 per cent rise in red clover.
The survey suggests that a quarter of women (25 per cent) are turning to sleep aids, including aromatherapy, weighted blankets and sleep trackers, to alleviate symptoms such as night sweats and fatigue.
Menopausal women are spending an average of £1,800 a year on vitamins and smart watches, a survey has found (file photo)
Women are also spending an average £147 each year on supplements (file photo)
Clearpay sales data shows year-on-year increases in sales of sleep trackers, up 303 per cent, aromatherapy, up 263 per cent, and weighted blankets up 32 per cent.
However almost a third of women (29 per cent) report feeling overwhelmed and stressed while navigating menopause and the associated expenses, with almost a quarter (24 per cent) struggling to find a trusted source of information about suitable products.
Clearpay spokeswoman Shakaila Forbes-Bell said: “While the effects of perimenopause and menopause are unique to each woman, this stage of life is a universal experience, which for some, will give a feeling of losing control, potentially leading to emotional exhaustion and worsening symptoms.
“It’s clear from our research that women are prepared to invest significantly in solutions designed specifically to help them navigate this time.”
OnePoll surveyed 2,000 UK females between February 4-14 who have experienced perimenopause or menopause symptoms.
