Susie Dent’s completely sums up the sensation of receiving flowers with a brand new phrase

The Countdown lexicographer has unveiled the new term ‘eufloria’ in partnership with Moonpig to mark Mother’s Day and the joy that flowers can bring

Renowned lexicographer, Susie Dent, has coined a new term, ‘Eufloria’, which perfectly encapsulates the feeling of euphoria that comes with receiving flowers. The word is clever combination of the prefix ‘eu’ meaning ‘good’ or ‘abundant’ and ‘floria’ – a nod to the Roman goddess of flowers, Flora.

According to Susie, ‘Eufloria’ captures the unique joy and happiness that comes with receiving flowers, a feeling that has been scientifically proven to be a universal experience. In fact, a recent study found that receiving flowers can lift a person’s mood for up to four days, with 85% of people reporting an instant boost in happiness.

The study revealed that 61% of people are more likely to pay compliments to others after receiving flowers, while 77% believe it makes them nicer to their partner.

To celebrate the launch of the new word, Moonpig has created a limited edition bouquet, aptly named ‘The Eufloria’, designed to spread joy this Mother’s Day.

Partnering with the card company, Susie said: “I was delighted to be involved in the search for a word that captures a feeling we all recognise.

“Data shows that flowers have a measurably positive impact on our mood, and ‘eufloria’ gives us an opportunity to articulate that.”

The study also revealed that a lucky 21% receive flowers as a gift from friends and family every few months, with 54% most likely to be gifted them by a partner. Roses were crowned the nation’s favourite (48%), followed by tulips (28%), sunflowers (21%) and lilies (19%).

On average, people typically display them for nine days before deciding to discard them. Moreover, 12% go the extra mile and press or dry them to keep as a memento.

Four in 10 of those with a mum or mother figure confess they only buy them flowers every couple of months, sometimes less. However, Mother’s Day seems to be an exception as 78% are likely to opt for a bouquet as their gift – with men more likely to do this than women – but only just.

Commenting on the OnePoll.com data, a spokesperson at Moonpig stated: “There’s something so uniquely special and heart-warming about receiving flowers as a gift, which is why we wanted to create a word to sum up this feeling.

“Whether you’re buying a bouquet for a special occasion like Mother’s Day, or even those just because moments, flowers have a way of brightening those personal moments, lifting spirits and making loved ones feel truly special.”