Traditional elevenses are lifeless with trendy Brits preferring roast rooster and hummus
A third of health-conscious Gen Z and Millennials have a daily protein goal to hit – and while 32% still enjoy a morning and afternoon snack every day, it’s more likely to be Greek yoghurt, boiled eggs, or a protein shake
The age of the sugary sweet treat for a mid-morning boost are dead. A third (31%) of health-focused Gen Z and Millennials aim to meet a daily protein target – and while 32 still enjoy a morning and afternoon snack every day, it’s more likely to be Greek yoghurt (35%), two hard-boiled eggs (32%), or a protein shake (21%), as per a recent study.
One in 10 (11%) even munch on half a roast chicken mid-morning, while slices of ham (12%) and omelettes (21%) are other snacks Brits consume, in an effort to reach their protein targets.
Indeed, nearly a third (29%) of contemporary Brits believe that the concept of a cup of tea and a slice of cake is antiquated and old-fashioned, with four in ten (45%) asserting they would only eat protein as a snack.
Even though over half (54%) of Gen Z and Millennials concur that elevenses are a quintessential British tradition and 11am is still deemed the ideal time for a mid-morning boost – don’t anticipate seeing modern Brits indulging in a slice of chocolate cake (31%) or Victoria sponge (30%) as they deem it too unhealthy.
Iced buns (30%), cream buns (29%), chocolate bars (24%), crisps (18%) and biscuits (16%) are also viewed as off-limits, while a quarter (25%) EVEN consider a cup of tea with two sugars too unhealthy, according to the survey by British Lion Eggs.
Modern health-savvy Brits are ditching the traditional 11am biscuit dunk for healthier nibbles like nuts (19%), carrots with humous (16%), and even a hard-boiled egg with spinach (14%).
A quarter of Brits (24%) are all about that omelette life, while 20% whip up scrambled eggs with salmon for their mid-morning munch.
The shift towards protein-packed snacks is because they’re champs at keeping hunger at bay (55%), muscle maintenance (30%), and weight management (23%), according to the snack-savvy Brits.
A spokesperson for British Lion eggs dished out, “It is clear to see from the research that health-conscious Brits are looking to change up their snack routine and increase their protein each day so that they can stay fuller for longer, manage their weight and stay strong, with eggs one of the most nutritious, natural, cost-effective and versatile ways to do this.”
No wonder nearly half (49%) of the 18-to44-year-olds polled reckon they’re all about that healthy life, with 48% shunning office cakes and biscuits like yesterday’s news.
A whopping 74% bring their own grub to work, and 27% are so chuffed with their choices they’re flaunting their snacks on Instagram and TikTok. They’re hashtagging their hearts out with #healthy (33%), #healthysnacking (19%), and #protein (16%).
Over half (52%) of respondents believe that younger Brits are more health conscious than previous generations, with 50% stating that modern Brits are more likely to opt for healthier snacks than other generations.
Brits’ favourite elevenses snacks
An apple – 38%
A banana – 37%
Greek yoghurt – 35%.
Hard-boiled eggs – 32%
A protein bar – 26%
Avocado – 24%
An omelette – 24%
Oat cakes – 21%
A protein shake – 21%
Scrambled eggs with salmon – 20%
A handful of nuts – 19%
Smoked salmon – 18%
Carrots with hummus – 16%
A hard-boiled egg and spinach – 14%
Peanut butter and apple – 15%
Slices of ham – 12%
Half a roast chicken – 11%
Tuna protein pot – 9%
Homemade protein balls – 8%
Nut butter on toast – 8%
