UK excessive avenue enhance as main well being and wonder retailer to open 30 new shops
Despite spending most of the last few years being battered from pillar to post, the good news for British retail keeps coming after Superdrug announced a raft of new store openings
The good news for the UK’s high street keeps coming, as health and beauty retailer Superdrug is set to open 30 new stores. Just days after fellow giants Screwfix and Waitrose announced their returns – and with a potential return of Topshop seemingly on the cards – Superdrug’s bosses have confirmed that they will be expanding their store portfolio throughout the UK.
Having seen a whopping 8% increase in customers coming through its doors in January, the parent company – AS Watson – seems to be looking to capitalise on the positive mood, with outgoing property director Nigel Duxbury stating that they want ton “elevate” the customer experience.
He said: “We want everyone who enters Superdrug to feel an elevated customer experience. For us, this is not about a quick and easy purchase, it is about engaging customers with added extras that truly enrich their everyday lives.
“We can see from our sales last year that investing in and increasing the number of large-format stores in our estate allows us to accelerate our bricks-and-mortar strategy, so that we can bring the bigger and better shopping experience, that we know our customers love, to even more communities across the UK.”
The first of the new stores opened last month in Leeds Briggate, with more to follow in Guernsey and Cribbs Causeway, Bristol and Sheffield – although a full list has not yet been confirmed.
The brand will also be giving 65 pre-existing stores a makeover.
Duxbury’s replacement, Clare Jennings, went on to explain: I am very passionate about our store estate and for Superdrug in particular, we have very strong ambitions in 2025. We aim to open 30 new sites this year, including best-in-class retail park stores in locations like Leeds Briggate and Meadowhall.
“We will also refit 65 stores to ensure that we continue to offer our customers and communities the very best in modern, up-to-date shopping experiences.
“These are exciting times to be part of the AS Watson Group and I look forward to driving our thriving estate forwards with support from my fellow executive board members, the property team and our retail colleagues across the country.”
The Daily Star has reached out to AS Watson for more details on new store locations.
For the latest breaking news and stories from across the globe from the Daily Star, sign up for our newsletters.
