Captain Sir Tom Moore’s daughter sells simply ONE copy a day of her grief guide, which plunges to 156,274th spot on Amazon’s charts – as reviewers accuse her of ‘shameless cash seize’
Captain Sir Tom Moore’s daughter sells just one copy a day of her new grief book which has plunged to 156,274th spot on Amazon’s charts.
Hannah Ingram-Moore’s self help book called Grief: Public Face Private Loss was released on Amazon earlier this month.
The book, costing £8.99, is currently languishing at 156,274 in the Amazon sales charts and according to the Sun online sales calculator sites estimate Mrs Ingram-Moore only sells between one and two copies a day.
Mrs Ingram-Moore lost her mother to a degenerative brain disease and her father Captain Tom died aged 100 in 2021.
Sir Tom raised £38million for NHS charities during the Covid pandemic by walking the length of his driveway in Bedfordshire.
However, Mrs Ingram-Moore and her husband Colin have been the subject of huge controversy over their handling of funds from the Captain Tom Foundation charity as well as their last book deal which was supposed to help raise money for the foundation.
The grief book has an overall rating of two stars on Amazon and online reviewers accused it as ‘another money grabbing attempt by using her father’s name’.
One wrote: ‘Shameless exploitation of her father’s bravery and public faith’.
Hannah Ingram-Moore pictured with her hero father Captain Tom in April 2020
Mrs Ingram-Moore’s self help book called Grief: Public Face Private Loss was released on Amazon earlier this month
The book, costing £8.99, is currently 156,274 in the Amazon sales charts and online sales calculator sites estimate she only sells between one and two copies a day
Another said it was ‘another excuse to make money’.
A third added ‘just avoid, and give your money instead to a charity that deserves it’.
Others described it as ‘absolutely shameless stuff’ while another said ‘this is absolutely shocking!’.
Captain Tom stole the hearts of the nation when he walked 100 laps of his garden in Bedfordshire to raise money for the NHS while marking his 100th birthday in 2020.
Almost £39million was raised for NHS Covid charities and he was knighted by the Queen in July 2020.
Later that year his memoir, Tomorrow Will Be A Good Day was published. He wrote in the prologue that it was ‘a chance to raise even more money for the charitable foundation now established in my name’.
However, following his death in 2021, it emerged that his daughter her husband had pocketed the £1.5million publishing advance from the book, leaving nothing for charity.
Captain Tom Moore died in February 2021 aged 100. He raised £38.9m for NHS charities during the Covid pandemic by walking the length of his driveway in Bedfordshire
The home of Mrs Ingram-Moore and her husband (left) next to their unauthorised home spa (right) in their garden, which has been demolished after a planning row
The couple were also later ordered to demolish a luxury spa that the couple had built in the grounds of their own home, under the guise it was for the foundation.
A report published by the Charity Commission in November last year found that the Ingram-Moores benefited ‘significantly’ through their association with the high-profile Captain Tom Foundation and were guilty of ‘serious and repeated’ instances of misconduct, mismanagement and failures of integrity – among them the book deal.
The public had been ‘misled’, said the damning report, when buying items they thought would benefit the Captain Tom Foundation, which was set up in May 2020 to carry on raising money for charity after the success of his sponsored walk.
Mrs Ingram-Moore was questioned by Judge Rinder on Good Morning Britain earlier this month, in one of her first TV interviews since the Charity Commission report.
The 54-year-old looked uncomfortable as Judge Rinder asked her: ‘People may say the thing about Hannah Ingram-Moore is that she has no shame. Do you?’
Mrs Ingram-Moore replied: ‘When I look back at the last five years we know that we own the truth and what I can’t do is sit here and persuade everyone to believe our reality.’
She added: ‘There was no wilful mismanagement, no will to do anything but support the legacy’.
When asked if they were going to make a donation to charity as previously requested by the Charity commission, Mrs Ingram-Moore was adamant that they already had, but refused to give an exact amount.
‘Do you know what I don’t think that’s the right thing to do,’ she said.
‘I don’t think its helpful now for me to put another number out because that is the number everyone will talk about.
‘There is nothing dishonest about what happened. The book said it would support the launch and it did,’ she added.
Questions were first raised in February 2022 when it was reported that £240,000 of the charity’s £400,000 expenditure went on fundraising and admin costs and £50,000 of ‘reimbursed expenditure’ was paid to companies controlled by the Ingram-Moores.
The Charity Commission was told that the £1.47million book advance was paid to Club Nook, the private company set up by the couple in April 2020. Only £18,000 – £1 a copy from sales of the first book – went to the charity.
Accounts for Club Nook filed with Companies House showed that their financial fortunes had also collapsed. It has net current assets of just £149. The previous year this figure stood at £336,300.
Meanwhile, in accounts to April 2024, the company owes creditors £67,000. Its liabilities are recorded as standing at £19,246 net, where in the year to April 2023 they stood at £106,104 in the black.
In 2022, she and her husband refused a request by the Charity Commission to ‘honour the commitment’ made by Captain Tom in his foreword. They were twice asked to ‘rectify matters by making a donation to the charity’ but declined both times.
The Commission produced a 30-page report said that Mrs Ingram Moore had been ‘disingenuous’ in her denials of personal benefit. She was paid £85,000 a year as CEO of the charity before stepping down.
The Ingram-Moores released a statement accusing the charity watchdog of a ‘predetermined agenda’ and of ‘unfairly tarnishing’ their name.
The Ingram-Moores further sparked fury when in August 2021 they used the charity’s name to apply for planning permission for an indoor swimming pool building in the grounds of the family’s Grade II-listed home.
Initially approved by Central Bedfordshire council, largely because of its supposed charitable purposes, the family went on to build a larger structure, containing a pool, spa, kitchen and toilets.
They removed references to Captain Tom in a retrospective application for the changed structure, later telling the Charity Commission inquiry that its original inclusion was ‘an error’ and that they were both distracted because they were ‘busy undertaking global media work’.
They were later ordered to remove the complex, which was demolished in February 2023.
They spent several days removing the roof tiles one at a time and have been allegedly spotted removing gym equipment and other items out of the building.
A gaping hole was left in the ground of the spa complex over the weekend after a crane removed the spa swimming pool.
Full timeline of the Captain Tom Foundation controversy
March 2020
Captain Sir Tom Moore captures the nation’s hearts and raises almost £39m for NHS charities by walking around his garden 100 times using a walking frame.
April 2020
Captain Tom partners up with legendary singer Michael Ball and the NHS Voices of Care Choir to record a rendition of You’ll Never Walk Alone – the hit made famous by Gerry and the Pacemakers and adopted by Liverpool FC.
Their version of the hit soars to number one on The Official Big Top 40 chart.
Over 100,000 birthday cards were sent for his 100th birthday on April 30, while Great Western Railway names one of their new trains after the captain and a special Battle of Britain flypast was organised to mark his special day.
July 2020
Captain Tom is knighted by Queen Elizabeth II during a special private ceremony at Windsor Castle.
When was the Captain Tom Foundation founded?
September 2020
The Captain Tom Foundation is set up, inspired by the memory of his late wife Pamela, who died in 2006 after a battle with dementia.
The foundation aims to combat loneliness and support people facing bereavement.
Hannah Ingram-Moore said that her father had wanted them to keep the profits from his three books. Pictured: Captain Sir Tom Moore poses for photographers to promote the launch of his book ‘Tomorrow is a Good Day’ at his home in Bedfordshire, Britain, 17 September 2020
New Year’s Eve 2020
A drone silhouette of Captain Tom appears at London’s annual fireworks display for New Year’s Eve.
February 2021
Captain Sir Tom Moore dies at the age of 100 after testing positive for Covid-19 and contracting pneumonia. His funeral takes place in Bedfordshire.
August 2021
Hannah Ingram-Moore, and husband, Colin, apply for permission to build a Captain Tom Foundation Building in the grounds of their £1.2m home in Marston Moretaine, Bedfordshire.
Hannah and Colin make an application to build an L-shaped building next to their property before later adding a 50ft by 20ft pool house complete with changing rooms, showers and toilets, according to planning documents.
September 2021
The family of Captain Sir Tom Moore launch an illustrated children’s book – titled One Hundred Reasons to Hope – to commend the achievements of inspirational people during the pandemic.
What did Captain Tom’s daughter do?
February 2022
Captain Tom’s daughter, Hannah Ingram-Moore, says she can still feel the presence of her father ‘in everything’ around her, as the family mark the first anniversary of the former Army officer’s death.
The family becomes embroiled in controversy for the first time, after charities watchdog The Charity Commission announces it is investigating the Captain Tom Foundation following concerns over its accounts and governance.
The investigation comes after the charity pays over £50,000 to companies run by Mrs Ingram-Moore and her husband, Colin.
They were both appointed trustees of the charity in February 2021, but Mrs Ingram-Moore resigned just six weeks later, while Colin remained as one of three trustees.
March 2022
Captain Sir Tom Moore’s daughter defends the charity’s set-up on ITV’s This Morning, denying reports that the charity set up in her late father’s honour had at one stage planned to appoint her chief executive on a six-figure salary.
June 2022
The Charity Commission opens a probe into the foundation after identifying fresh ‘concerns’ about the involvement of Captain Tom’s family within the charity.
It says it will investigate payments by the charity to a company linked to Mrs Ingram-Moore and her husband’s companies, in a statutory inquiry centering on the foundation’s independence from the family.
July 2023
The Captain Tom Foundation stops taking donations amid a probe into its finances by a charity watchdog.
Despite Captain Sir Tom Moore securing a place in the hearts of the British public, the actions of his daughter (pictured in TalkTV interview with Piers Morgan) have not gone down so well
Planning chiefs had already ordered an unauthorised building to be demolished at the family’s Bedfordshire home, after retrospective plans for a building containing a spa pool were rejected.
Mrs Ingram-Moore and her husband apply for permission to construct a ‘Captain Tom Foundation Building’ in the garden of their home in Marston Moretaine, Bedfordshire, in 2021.
The building was approved to be used ‘in connection with the Captain Tom Foundation and its charitable objectives’, but this approval is later revoked after a larger building containing a spa pool was built.
Mrs Ingram-Moore appeals against the demolition order.
September 2023
A probe into the charity claims it had a ‘massive adverse impact’ on fundraising, as accounts revealed that the late veteran’s daughter received more than £70,000 to head the charity.
October 2023
At a planning hearing, the Ingram-Moores claimed the building would be used for rehabilitation sessions for local elderly people.
It was believed the new building would be a community space to store thousands of cards and gifts sent by admirers. But neighbours were aghast when a larger, luxury spa with a pool and sauna appeared.
Council planners say the new building was not what was intended and have ordered the couple to pull it down, issuing a ‘now unauthorised building’ notice.
Mrs Ingram-Moore breaks her silence in an appearance on Piers Morgan: Uncensored, regarding the £85,000 salary she earned as interim CEO of the Captain Tom Foundation.
She also confessed to pocketing £800,000 from books written by the NHS fundraising war veteran.
She also admits that she received £7,602 in expense payments for travel and administration between June 2021 and November 2022.
Furthermore, she concedes that she was paid £18,000 for attending the Virgin Media O2 Captain Tom Foundation Connector Awards in 2021 – when already being paid as chief executive of the body.
The money was paid to her family firm, Maytrix Group, and she banked £16,000, donating just £2,000 to the Captain Tom Foundation.
January 2023
Demolition teams arrive at Hannah’s home to start tearing down her unauthorised £200,000 luxury spa complex at their family home – after being ordered to take it down.
June 2023
Colin Ingram-Moore quits his role as a trustee at the Captain Tom Foundation
November 2024
The Charity Commission published the findings of its statutory inquiry into the Captain Tom Foundation following a three-year investigation.
The revelations proved damning. The commission found the couple guilty of misconduct and warned the public had been ‘misled’ when buying items they thought would benefit the Captain Tom Foundation.
The Ingram-Moores’ biggest payday came from the ‘misleading’ suggestion that the proceeds from a £1.4m book deal would go to the organisation.
The commission revealed they had been asked to ‘rectify matters by making a donation to the charity in line with their original intentions as understood by those involved’ but they had ‘declined to do so’.
January 2025
The firm, Club Nook, run by Captain Tom’s daughter and her her husband was originally intended to manage the late army officer’s commercial interests and intellectual property.
However the latest accounts filed to Companies House show the firm’s financial fortunes had collapsed, with net current assets of just £149.
The previous year this figure stood at £336,300.
Meanwhile, in accounts to April 2024, the company owes creditors £67,000. Its liabilities are recorded as standing at £19,246 net, where in the year to April 2023 they stood at £106,104 in the black.
March 2025
Mrs Ingram-Moore revealed her plans to self-publish a book titled ‘Grief: Public Face, Private Loss’, detailing her struggles with coping with the loss of her late father.
She has also planned a following up novel centred around the topic of resilience as well as an autobiography in 2026.
March 2025
The World War II hero’s daughter said she was sorry if the public ‘feel misled’ over the £1.5m she made from the charity set up in her father’s name as well as the misleading suggestion that proceeds from a £1.4m book deal would be made to the foundation.
Following the Charity Commission’s inquiry she said: ‘There was never any intent to mislead,’ before adding: ‘If there was any misleading it wasn’t our doing.’
