Young Brits shun essential meals in favour of starters – and there is a stunning motive why

A poll of 2,000 UK adults has revealed that three quarters of Gen Z adults will ditch a main meal in favour of multiple starters and there’s a reason why, a poll has revealed

A survey has revealed that three quarters of Gen Z adults will forgo a main meal in favour of multiple starters when dining out. Over half of those aged 18 to 28 prefer a pick-and-mix dining approach because they crave a variety of flavours. A third also expressed their frustration with having to choose between the things they love, and one in five order a selection to help avoid food envy.

According to the study, young adults were also the most likely to consider themselves ‘bothists’ those who refuse to settle for just one thing when they can have it all. This is 72% compared to 54% of Boomers.

The study of 2,000 adults commissioned by Cadbury to celebrate the launch of the Cadbury Dairy Milk Biscoff bar, found that those embracing this ‘best of both worlds’ mindset apply it to everything from booking a beach and city holiday (52%) to indulging in both sweet and savoury treats (52%).

Even three in 10 (31%) apply it when watching TV – switching from bingeing a reality TV show then straight to a highbrow documentary. Additionally, four in ten watch TV while scrolling social media.

The research, conducted via OnePoll, also found 52% enjoy doing two activities simultaneously, rising to 77% amongst adults aged 18 to 28. A quarter listen to music while reading, and 18% even watch TV while exercising.

A staggering 25% of bookworms are redefining ‘double booked’ as they admit to listening to an audiobook while turning the pages of a physical book.

It seems this tendency is fuelled by the 41% of Brits who are simply fed up of having to pick between their favourite pastimes. By embracing a more fluid approach, 31% believe it makes them a more well-rounded person, while the same percentage think it broadens their horizons.

Cadbury is egging on those who reckon they’re ‘bothists’ to hop over to Instagram to test out their ‘bothist’ brain and join the community for some exclusive news and freebie products.

The iconic choccy brand has even buddied up with funnyman and internet star Henry Rowley, who’s been portraying daily dilemmas in hilarious sketches, pushing peeps to spill their ‘this AND that’ combos.

Connor Gould from the chocolate giant dished out: “We embrace the ‘this AND that’ attitude. Our new bar is therefore a delicious reflection of this, combining creamy chocolate with the crunch of Biscoff.”