London and Glasgow residents high takeaway spending, averaging £23 per individual weekly

New research highlights just how much money Brits are spending on takeaways – with some spending over £60 a month

Recent research reveals that takeaway enthusiasts shell out a whopping £51k over their lifetime. A survey of 2,000 adults discovered that those partial to a delivery spend upwards of £60 monthly on food brought to their doorstep. Given the average life expectancy of an adult is 80 years, this amounts to a total of £51,035.92 per person.

The study identified London and Glasgow residents as the top spenders on takeout, parting with roughly £23 per head each week. Friday nights proved the most popular for indulging, with 33% treating themselves after a hard week’s work, while Saturdays were favoured by 25%.

The research found that 53% of adults view a takeaway as a treat to look forward to and one in three will order one to mark a special occasion. However, 51% confess they can’t afford all the takeaways they would ideally like to enjoy.

Whilst many Brits enjoy a takeaway, nearly a fifth (19%) confess they often have to reheat a takeaway meal once it arrives. Moreover, despite pizza being one of the top takeaway orders, seven in 10 admit they don’t fully understand how pizzas can be so costly to have delivered.

In response, Asda is waging war against expensive pizza deliveries. To promote its £5.98 meal deal for two, the supermarket chain has established its own pizza pop-up in Glasgow outside a national pizza takeaway restaurant, urging passers-by to forego the delivery and consider the supermarket option instead.

Adam Forster, buying manager for Asda’s Pizza Counter, commented: “In these tough times, you want to get that takeaway experience without the takeaway cost. Whether it’s a Friday night treat or a midweek pick-me-up, ordering in has always been a simple pleasure.

He added: “With rising living costs and tighter household budgets, more and more customers are having to cut back even on the little indulgences they enjoy most. It’s a difficult decision, but we believe that shoppers shouldn’t have to compromise.”

Asda, which heralded the comeback of its Rollback scheme in January, is pledging to slash prices across its entire product line.

Adam chimed in: “We’re seeing people become much more selective about when and how they order. Instead of spontaneous midweek meals, they’re saving their takeaways for special occasions or sharing the cost with family and friends.

“The love for takeaways hasn’t changed but people are adapting to make sure they can still enjoy them in a way that fits their budget.

“It’s clear that affordability is a growing concern, and businesses in the food industry are listening closely to what customers need.”