The actual motive Meghan Markle does not have TikTok: PR skilled says Duchess of Sussex is staying off Gen Z’s favorite app as a result of she desires to be ‘in command of her narrative’
Meghan Markle has insisted she’s ‘not an influencer’ – but that hasn’t stopped her from playing by a very social media-savvy book since the beginning of this year.
The Duchess of Sussex, 43, has been channeling A-lister Insta-conossieurs including Goop mastermind Gwyneth Paltrow in her approach, with very aesthetically coordinated photos and video reels to promote her latest brand venture – As Ever.
It comes on the back of a Netflix series, which then followed an increased online presence, a website, podcast announcement and a ShopMy page.
But distinctly not among the flurry of Meghan’s internet-famous milestones is a TikTok account – the go-to-platform for anyone who wants to promote anything these days.
Countless companies – from huge to small businesses – have been making content on the site in hopes of staying relevant.
But a PR expert has revealed why the mother-of-two has likely opted to stay off our For You pages – and admitted the move feels ‘deliberate’.
‘TikTok demands unfiltered, off-the-cuff content, and that doesn’t really align with Meghan’s carefully curated public image,’ Chad Teixeira told FEMAIL.
‘She’s all about control, of her narrative, her platform, and her messaging. That’s hard to maintain when an app rewards spontaneity over strategy.’
Meghan Markle has insisted she’s ‘not an influencer’ – but that hasn’t stopped her from playing by a very social media-savvy book since the beginning of this year
It comes on the back of a Netflix series, which then followed an increased online presence, a website, podcast announcement and a ShopMy page
He added that Meghan is also not likely to benefit from a huge TikTok presence business-wise.
‘There’s also a brand positioning play here. Meghan isn’t trying to be relatable in the way TikTok influencers are she’s not selling skincare routines or oat milk recipes.
‘She’s positioning herself as a thought leader, philanthropist, and media mogul, not a content creator.
‘In many ways, TikTok could dilute the gravitas she’s worked hard to build post-royal life.
‘Let’s be real, can you imagine Meghan doing a “get ready with me” while Archie’s running around in the background?
‘She’s not about to pop up lip-syncing in a bathrobe. That’s not shade , that’s strategy. Meghan’s brand is less “For You page” and more Forbes cover.’
But a PR expert has revealed why the mother-of-two has likely opted to stay off our For You pages – and admitted the move feels ‘deliberate’
In 2023, TikTok become the ‘first non-game app to reach $10 billion in consumer spending’, Tech Crunch reported.
The app also earned more than ‘875 million global app downloads’ this year, and was the fastest social network to hit one billion active users.
However, it’s yet to be utilised by Meghan, who with her husband Prince Harry signed an £80million five-year Netflix deal in 2021, which includes her recent show.
The Duchess also announced her new podcast on Lemonada Media earlier this month, after the couple’s £20million Spotify deal ended early in 2023.
The new show launching on April 8 is called ‘Confessions Of A Female Founder’, in which she promises to discuss turning ‘small ideas into billion-dollar businesses’.
In the trailer for her upcoming podcast, Meghan promised ‘girl talk’ and advice on how to create ‘billion-dollar businesses’.
She tells one guest in the one minute 57 second trailer to think of the experience as being in a ‘dolphin tank’ rather than a ‘shark tank’, asks another whether she is single now, talks about the ‘laser focus’ needed in business, and finishes her voiceover with: ‘Let’s do this, ladies.’
Meghan’s podcast is part of a deal signed last year with Lemonada Media.
He added that Meghan (pictured on Instagram) is also not likely to benefit from a huge TikTok presence business-wise
Meghan pictured making waffles for her children, which she has documented on Instagram earlier this month
The podcast will also follow Meghan’s work on her As Ever brand which is soon to begin selling jam, herbal teas, flower sprinkles and ready-make crepe mix
The Duchess’s Archetypes series about female stereotypes in 2022 ran for just one series, and was part of the Sussexes’ previous multi-million-pound deal with Spotify, which ended the year after.
Against an upbeat soundtrack of Crabbuckit by the Canadian hip hop artist k-os, the snippet began with Meghan saying: ‘I’m Meghan, and this is Confessions Of A Female Founder, a show where I chat with female entrepreneurs and friends about the sleepless nights, the lessons learned and the laser focus that got them to where they are today.’
In between excerpts of guests speaking, Meghan said in a voiceover: ‘We’re diving into the highs… and the lows… and the kind of advice that turns small ideas into billion-dollar businesses… and of course, we’re gonna get some girl talk.’
She told one guest: ‘Are you saying you’re not single now? Have I missed something in the past couple weeks?’
The podcast will also follow Meghan’s work on her As Ever brand which is soon to begin selling jam, herbal teas, flower sprinkles and ready-make crepe mix.
The former Suits actress adds in her voiceover: ‘And through it all, I’m building a business of my own and getting all sorts of practical advice along the way that I’m very excited to share with you.
‘So join me for Confessions Of A Female Founder from Lemonada Media, which, by the way, is also female founded, launching April 8, wherever you get your podcasts. Let’s do this, ladies.’
At the end of the trailer, Meghan can be heard telling a guest: ‘This is not Shark Tank. Think of this as dolphin tank. Yes, these are very friendly. These are very friendly waters. It’s all gonna be good.’
