B&M customers ‘obsessed’ with gorgeous £15 rug they’re speeding out to purchase

B&M is known for its bargain buys and its latest homeware addition is no exception – the store’s Boucle rug has gone viral on TikTok, with shoppers rushing to get their hands on it

B&M aficionados are on a mad dash for a “stunning” rug that’s become the talk of the internet. The bargain retail giant, famed for its wallet-friendly home goodies, is causing a stir with one standout piece.

The must-have item? It’s the Home Essentials Boucle Rug, slapped with a jaw-dropping £15 price tag that’s got TikTokkers in a frenzy. It comes after Gigi (@lifingwithgigi) shared a video flaunting her plush new purchase. Her post to followers: “Run don’t walk to B&M, I can’t believe how cheap this is!”

Gigi’s upload came with titillating overlay text: “Neutral boucle rug for just £15.” The video exploded online, racking up over 91k views and bagging some 2,500 loves, with gobsmacked bargain hunters piling into the comments section to express their awe, reports Plymouth Live.

One eager shopper commented: “Might have to buy a couple, such a nice rug,” while another confessed to their obsession.

A third boasted about their recent victory: “Bought one the other day I love ittt.”

Praise flowed freely with others posting “Love it,” and cooing “Cute isn’t it,” as one user labelled it “stunning” and another rallied a pal with “Omg we need.”

Another shopper said: “I picked this up yesterday then got worried! and put it back but it looks nice.”

To which Gigi hit back with comforting advice: “Oooo no! ! ! These cheap rugs can be so hit and miss so I don’t blame you, but this is well worth it looks and feels lovely.”

One cautious buyer warned the rug “looks nice but washes horrendous,” sparking a reply from Gigi who admitted, “To be fair I feel like once rugs are washed they never come out as good. I’m glad this is this cheap, I’m literally gonna go get a back up.”

TikTok‘s @ugc. bytc caused a shopping frenzy with their video of the coveted rug, captioned: “A rug you need in your room!” The TikTok clip went viral, racking up over 186k views, with the bold claim on screen: “Girls run to B&M for the boucle rug!”

Shoppers were quick to hit the comments, one bragged: “I bought the same one when they were doing it for half price! ! It’s gorgeous.”

Another enthusiast posted: “I’m running!” A third chimed in, echoing the rush: “running”.

The rug’s fans couldn’t stop singing its praises, one confessed to having more than one, saying, “I have three, they are lovely.”

Yet another shopper kept it short and sweet, chiming in with: “Love this” while someone else couldn’t resist declaring: “A need!” And adding to the admiration, one customer gushed: “Wow it looks so beautiful.”

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