Brits embrace ‘chaos’ as households by no means keep tidy for lengthy, research reveals

A poll of 2,000 adults found 34% of people tidy up on a daily basis – but their homes stay spick and span for an average of just under two hours before chaos sets in again

According to a recent study, the typical British home remains spotless for a mere two hours after a thorough cleaning session before descending into chaos once again. A poll of 2,000 adults found that while 34% of individuals tidy up daily, their abodes manage to stay immaculate for an average of just 118 minutes.

More than half of respondents (55%) reported undertaking an annual spring clean, with March (40%) and April (35%) emerging as the most popular times to tackle this task. During these seasonal deep cleans, Britons tend to focus on less frequent chores, such as washing curtains and dusting skirting boards .

The study revealed that a whopping 77% of folks feel the pressure to keep their homes spick and span, even though they’re well aware the mess will make an unwelcome return before long. But now, four in ten admitted to embracing the mess – finding beauty in the everyday chaos of home life.

Daily cleaning tasks include putting away dishes (63%), making beds (62%), and loading the washing machine (51%). But now, four in ten admitted to embracing the mess – finding beauty in the everyday chaos of home life.

The research, commissioned by P&G – makers of Bold and Febreze – celebrates their spring collection with Mrs Hinch, featuring “Enchanted Wildflowers,” a range of floral scents designed to make household chores like dishwashing and laundry more enjoyable.

Mrs Hinch shared her thoughts on the new collection, saying: “I’m excited to finally share this collection, all about finding beauty in the everyday chaos of home.

“I hope to help people transform their space into a little slice of spring, filling it with floral and fresh scents and make cleaning and organising feel less overwhelming.

“It’s not about striving for a perfect, picture-postcard home, it’s about those small, simple touches that bring joy and tranquillity to your day, making a real difference.”

Daily cleaning tasks include putting away dishes (63%), making beds (62%), and loading the washing machine (51%). Nearly two-thirds (65%) are all for the “little and often” method, chipping away at chores whenever possible.

A spokesperson for Procter & Gamble dished out some truths: “It’s relatable to read how quickly places get messy again after being cleaned.

“Despite yearning for a tidy home, it’s the little things which show a place is lived in and enjoyed – be it dishes from a homecooked meal or toys from pets or children playing. Embracing the chaos of a home is important, but being able to relax too is key.

“The little but often routine helps keep on top of general mess, before dedicating time to a bigger spree such as the spring clean.”