Top 2025 Halloween seems revealed with Wednesday Addams and Claudia Winkleman tendencies
Wednesday Addams was ranked first in the Top 25 Halloween Looks by Aldi as she just saw off Labubu dolls, Claudia Winkelman and even Coldplay kiss cam ‘couple’
Witches, ghosts and clowns were given the elbow as Wednesday Addams, Labubu dolls and The Traitors host Claudia Winkleman were crowned the top costume picks this Halloween weekend.
Wednesday Addams, protagonist in the hit Netflix show Wednesday, ranked first in the Top 25 Halloween Looks by Aldi, with her signature black colour palette and plaits favoured by those quizzed.
The cuddly critters behind the toy frenzy of 2025, Labubu dolls, were just pipped to the post and placed second at this weekend’s fancy dress parties. While national treasure and The Traitors host Claudia Winkleman ranked third, with her signature tan and blunt fringe loved by those partying this Halloween.
Other significant cultural moments from 2025 were also immortalised, with The Gallagher brothers, Victoria Beckham and the infamous Coldplay kiss cam moment making the top 10.
Almost half (45%) of Brits said they’d be looking to tie cultural moments into their Halloween outfits to stand out from the crowd. Of those surveyed, more than half (53%) said they were prepared to go to whackier extremes than ever before, with everyday food items and household products inspiring 51% of people.
A whopping 83% of parents planned to use materials like fake blood, latex and paint to create wounds, scars and zombified effects. A further 69% said they rummaged in their kitchen cupboards and used ingredients like ketchup, to help perfect their spooky looks.
Others turned to 3D effects such as hidden LED strips, creepy crawly creatures and horns or wings to make their youngsters, or themselves, stand out from the crowd.
The time-honoured tradition of upcycling old clothes still stands in good stead, with 88% of Brits saying they scoured the depths of their wardrobe to repurpose old clothes for the big night. Families planned to attend at least two parties this spooky season and, on average, coughed up £60 on Halloween decorations and outfits.
On average Brits expected to spend a whopping 12 hours putting their Halloween look together. Gen Z-ers and Millennials said they were prepared to splash out £100 on their scary get ups, with nearly three-quarters (70%) of those aged under 30 stating that Halloween is their favourite time of year.
A further 60% said they scanned social media for their costume inspiration. Aldi shared their own spooky look on social media, with the help of viral SFX makeup artist EllaDoesFX, incorporating one of the store’s fan-favourite item – Professor Peppy
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Halloween is all about creativity and we wanted to show shoppers that costume inspiration can be found anywhere – even in the Aldi aisles.
“Our research and special Halloween look show how our most-loved products can be transformed into showstopping looks that are bound to turn heads.”
Top 2025 Halloween looks
1. Wednesday Addams
2. Labubu doll
3. Claudia Winkleman
4. The Gallagher brothers
5. Victoria Beckham
6. Coldplay kiss cam moment
7. The Inbetweeners cast
8. K-Pop Demon Hunters
9. Wicked’s Elphaba or Glinda
10. Brad Pitt in the F1 movie
