The greatest spots to go to in UK are off the overwhelmed monitor in keeping with Gen Z members
Researchers said that younger Brits are shunning tourist hotspots and visiting less known sites, with many claiming to be in the known when it comes to ‘hidden gems’
Young Brits are shunning tourist hotspots and reckon the coolest UK attractions are off the beaten track. Two thirds of under 30s claim they are in the know when it comes to the best “hidden gems”.
And 16% of Gen Z have visited the Welsh village of Portmeirion which has been boosted by the craze around 60s surreal telly show The Prisoner.
It comes as researchers revealed a list of less well-known places with the Natural History Museum in Tring, Herts, topping the list. Richard Salkeld, from Lumo and Hull Trains which carried out the study, said: “This fascinating research shows how much there is to see in Britain that we might take for granted.
“Gen Z are changing the way Britain explores itself and rail is central to this change. The research shows there is a new appetite for curiosity, for discovering places like Glasgow and Hull that are rich in culture but often overlooked.
“As Lumo services extend to Glasgow from later this month and Hull Trains connecting London with Hull and East Yorkshire, we’re proud to be on trend helping a new generation reach the UK’s most intriguing locations in a way that’s sustainable, affordable, stress-free and very social.”
The research also found 17% of young Brits polled would visit Glasgow’s cultural crown jewel Kelvingrove rather than joining the queues at London’s Tate gallery. The Forbidden Corner maze and tunnels in Yorkshire, former codebreakers HQ Bletchley Park, Bucks, and The Deep aquarium in Hull also made the top five.
And among the older folk surveyed, eight in ten feel stuck in a bit of a “cultural rut” and always visit the same places, restaurants and attractions.
Meanwhile, 93% of all ages quizzed wish they could spend more time exploring the country.
VisitBritain CEO Patricia Yates said: “We want visitors to explore more of Britain, and this research shows the huge appetite to discover the wonderful attractions and experiences on offer. Travelling by rail opens up iconic locations as well as less explored destinations in between, with some stunning scenery along the way.”
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