Holiday Inn bets on the World Cup to spice up enterprise within the United States
Holiday Inn’s owner is betting on this summer’s World Cup to boost business in the United States.
IHG said it expects ‘less turbulent’ trading conditions in the US this year as the tournament adds ‘additional demand’.
The group said its revenue per available room fell by 0.1 per cent in the US in 2025. It comes as tourism to the US dwindles as Donald Trump tightens borders.
There was a 6 per cent drop in foreign tourists to the US last year, the World Travel & Tourism Council said.
But it is thought the World Cup – jointly hosted by Canada, Mexico and the US – will boost visitor numbers this year.
IHG’s total revenue rose 7 per cent to £1.85billion, while profits jumped 13 per cent to £960million. Shares neared an all-time high yesterday before falling back a little to 146.1p.
Kick-off: Holiday Inn’s owner IHG said it expects ‘less-turbulent’ trading conditions in the US this year as the tournament adds ‘additional demand’
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