Iceland grocery store spelling blunder as locals say ‘by no means heard of this place’
Iceland shoppers in Middlesbrough were quick to spot a spelling blunder on the new signage at the recently refurbished supermarket. The retailer has since taken to social media to address the error
Iceland had a bit of a blunder at its ‘Middlesborough’ store
A major UK supermarket has been hit with online “banter” after it managed to spell the location of its branch wrong on new signage.
Iceland has responded with great sense of humour over the blunder after customers spotted a spelling mistake on the sign at its Middlesbrough store. The supermarket’s Cleveland Centre location has recently undergone a revamp.
However, shoppers were quick to spot a mistake at Iceland’s ‘Middlesborough’ branch. The extra ‘o’ sparked a cheeky social media post as the retailer even joined forces with neighbouring opticians, Specsavers. The UK opticians are known for cheeky digs over spelling mistakes so locals found the team-up hilarious.
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Employees from both Iceland and Specsavers are seen shaking hands beneath the misspelled sign, alongside the caption “always great to meet fellow local businesses…”
Specsavers responded in the comments section: “Lovely to come and see you today. For no reason at all..”
The online ‘banter’ surrounding the error has drawn numerous reactions from locals, reports Chronicle Live.
One quipped: “I’m dyslexic and still managed to spot the spelling mistake.”
Another added: “Where is this, I have never heard of this place before”
One follower commented: “Genius. Give the manager a pay rise.”,
Whilst another said: “Well played banter for a mistake.”
Iceland has confirmed that the signage is set to be replaced on today, February 26.
A spokesperson for the frozen food retailer stated: “The supermarket brand paired up with their nearby Specsavers branch team for a light-hearted exchange on social media, taking the mix‐up in their stride.”
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