Tim Cook drops a MAJOR trace that Apple will launch a sequence of brand name new merchandise subsequent week – together with a touchscreen MacE-book Pro
Tim Cook has dropped a major hint that Apple will release a series of brand new products next week.
The tech giant is hosting three ‘Special Experiences’ for media on Wednesday, taking place in Shanghai, London, and New York.
While Apple has remained tight–lipped about what’s in store, its CEO has given us a tantalising taste of what’s to come.
Taking to X, Mr Cook posted a six–second video of a hand swiping across a grey surface, before pinching and pulling to create the Apple logo.
‘A big week ahead. It all starts Monday morning!’ he captioned the video, along with the #AppleLaunch hashtag.
The clip has sparked speculation that Apple could be hosting a series of launches throughout the week, including a touchscreen MacBook Pro.
‘MacBook touch!’ one fan replied to the Apple CEO.
Another joked: ‘That 6-second clip just gave me more dopamine than my entire feed today.’
Tim Cook has dropped a major hint that Apple will release a series of brand new products next week
Bloomberg’s Apple expert, Mark Gurman, claims that one of the new devices will be a MacBook Pro with a touchscreen.
‘The new MacBook Pro looks similar to the current model, including a full keyboard and large trackpad,’ he explained, citing ‘people familiar with the matter.’
‘Still, the Mac will gain a refreshed, dynamic user interface that can shift between being optimized for touch or point-and-click input.’
Mr Gurman claims that if users touch a button or control, the interface will bring up a new type of menu surrouding their finger.
This may be what Mr Tim Cook is alluding to in his video, where he pinches and pulls the Apple logo.
‘The goal is to give users the controls that make the most sense based on whether they’re touching or clicking,’ Mr Gurman added.
Beyond the MacBook Pro, Apple is rumoured to be launching several other gadgets.
This includes a new entry-level iPad, the iPhone 17, and a low-cost MacBook aimed at students.
The tech giant is hosting three ‘Special Experiences’ for media on Wednesday, taking place in Shanghai, London, and New York
Beyond the MacBook Pro, Apple is rumoured to be launching several other gadgets. This includes a new entry-level iPad, the iPhone 17, and a low-cost MacBook aimed at students
According to Mr Gurman, this MacBook will be ‘well under $1,000’, with a small display that measures just under 13–inches.
Despite the lower price point, the MacBook will be made from aluminium, not plastic, he adds.
‘Like all Macs, this machine — code–named J700 — will feature an aluminum chassis,’ Mr Gurman explained.
‘To stick with this premium material, Apple developed a new manufacturing process that allows the shells to be forged more quickly.
‘The technique is designed to be both faster and more cost–effective than the one used with Apple’s current laptops.’
Mr Gurman predicts Apple will opt for bright colours, to suit its target audience of students.
‘Over the past year, Apple has tested options such as light yellow, light green, blue, pink, classic silver and dark gray — though it’s unlikely all of these will ship,’ he said.
‘The technique is designed to be both faster and more cost–effective than the one used with Apple’s current laptops.’
As mentioned in his tweet, Mr Gurman predicts Apple will opt for bright colours, to suit its target audience of students.
‘Over the past year, Apple has tested options such as light yellow, light green, blue, pink, classic silver and dark gray — though it’s unlikely all of these will ship,’ he said.
Thankfully, there’s not long to wait to find out if the rumours are true.
The Daily Mail will be keeping you updated with all the announcements as they happen next week, and will be at the ‘Special Experience’ on Wednesday – watch this space!
THE TRILLION DOLLAR RISE OF APPLE
1976: Founders Steve Jobs, Steve Wozniak and Ronald Wayne created the company on April 1 1976 as they set about selling computer kits to hobbyists, each of which was built by Wozniak.
The first product was the Apple I.
1977: Apple released the Apple II in June, which was the first PC made for the mass market.
Steve Jobs unveils Apple Computer Corporation’s new Macintosh February 6, 1984 in California.
1981: Jobs became chairman.
1984: The Macintosh was introduced during an ad break for the Super Bowl and later officially unveiled during a launch event. It was discontinued a year later and Jobs left the firm.
1987: Apple released the Macintosh II, the first colour Mac.
1997: Apple announces it will acquire NeXT software in a $400 million deal that involves Jobs returning to Apple as interim CEO. He officially took the role in 2000.
The then Chief Executive Officer of Apple, Steve Jobs, with the iPhone
2001: Apple introduced iTunes, OS X and the first-generation iPod.
The first iPod MP3 music player was released on October 23, 2001, at an event in Cupertino and was able to hold up to 1,000 songs.
2007: Apple unveils the iPhone.
2010: The first iPad was unveiled.
2011: Jobs resigned in 2011 due to illness, handing the CEO title to Tim Cook. Jobs died in October from pancreatic cancer.
2014: Apple unveiled the Apple Watch. It also unveiled its first larger iPhones – the 6 and 6 Plus.
2015: After purchasing Beats from Dr Dre, Apple launched Apple Music to compete with Spotify and other music streaming services.
2016: Apple returned to its roots and announced the 4-inch iPhone SE. Meanwhile, the firm is embroiled in a legal battle with the FBI, involving the agency demanding access to the locked phone used by Syed Farook, who died in a shootout after carrying out a deadly December attack in San Bernardino, California with his wife. The court order was dropped on March 28 after the FBI said a third party was able to unlock the device.
2017: Apple introduces the iPhone X, which removes the home button to make way for a futuristic edge-to-edge screen design and a new FaceID system that uses advanced sensors and lasers to unlock phones with just the owner’s face.
Apple CEO Steve Jobs speaks at an Apple event at Apple headquarters in Cupertino, Calif.
2018: In a first for the company, Apple introduces new features in its latest operating system, iOS 12, that encourage users to manage and spend less time on their devices. The move was spawned by a strongly worded letter from shareholders that urged the firm to address the growing problem of smartphone addiction among kids and teenagers.
2019: In January, Apple reports its first decline in revenues and profits in a decade. CEO Tim Cook partly blamed steep declines in revenue from China.
2020: In March, Apple closes all its bricks and mortar retail stores outside of China in response to coronavirus.
2021: In an online virtual event in April CEO Tim Cook declared Apple’s goal of becoming carbon neutral for Earth Day. Later in the year the iPhone 13 was announced.
2022: In September the iPhone 14 was announced. One of the new features included a new sensor to detect if a user had been in a car crash as well as an improved camera system.
2023: Apple brought back its ‘Home Pod’ after the first generation was discontinued. The ‘Home Pod’ can be seen as an alternative to Amazon’s Alexa or Google Home as it is powered by voice commands.
2024: Apple makes its first steps into artificial intelligence with the release of Apple Intelligence. The features are not all released at once with many delayed until the following year.
