Amazon beats Apple with AirPods 4 low cost in one-week-only deal
“The sound quality is excellent, and the battery life has been great.”
Amazon has beaten rival retailers with its newest price reduction on Apple’s AirPods – but it won’t last long. The online giant is hosting its annual Spring Deal Days event, offering £30 off the Apple AirPods 4 with Active Noise Cancellation.
Usually £169, they’ve dropped to £139 – representing an 18% discount. This undercuts the £169 price tag at competitors like Apple, Argos and Very, but the one-week-only sale will come to an end on Monday, March 16.
These earphones represent the superior option of the two variants in the AirPod 4 range as they feature Active Noise Cancellation (ANC), unlike the AirPods 4 without ANC (£99). This ensures external sounds are minimised for a more engaging audio experience.
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The AirPods 4 deliver numerous new capabilities not found with earlier models, including Conversation Awareness, which automatically reduces volume during speech before restoring it afterwards. Through Adaptive Audio, the ANC adjusts to suit one’s surroundings, while Spatial Audio creates the impression that sound originates from every direction.
Apple has also upgraded the AirPods’ design for better comfort, even during extended use, while the accompanying charging case is reportedly the most compact of its kind. Combined with the case, the earphones can deliver up to 30 hours of battery life and up to five hours from a single charge, reports the Liverpool Echo.
Apple AirPods 4 with Active Noise Cancellation

Amazon has knocked £30 off Apple’s AirPods 4 with Active Noise Cancellation during the Spring Deal Days sale.
Other notable features include an IP54 water resistance and ‘Find My’ compatibility, allowing users to locate their AirPods via their iPhone or iPad should they be misplaced. Meanwhile, customers can snag the same model for £5.50 per month with Sky Mobile‘s instalment plan.
The catch is that this price requires a commitment to a 36-month contract. For those opting for Amazon’s Apple AirPods 4 with Active Noise Cancellation deal, buyers have given them a stellar 4.6-star rating after more than 20,000 reviews.
One reviewer said: “This latest generation is incredible. I upgraded from the first gen, and the difference is incredible. Active Noise Cancellation is great, and the sound is crystal clear. Battery life is excellent, the touch volume control is fantastic, and they seem durable enough to hold up well with use.”
Another said: “Fab AirPods. The sound quality is excellent, and they were very easy to set up straight out of the box. They connect quickly and the battery life has been great so far. They’re comfortable to wear and stay in well, whether listening to music or watching videos.”
This buyer issued a cautionary note to non-Apple users, saying: “They are decent-sounding headphones, I would only get them if you’re already in the Apple ecosystem, though. They connect to iPhones and iPads seamlessly, but good luck getting it to do that on anything else.”
Nevertheless, this five-star AirPods 4 review reads: “Absolute quality, perfect size, fits in the ear perfectly. Easy to use too, functions are easy to change and use, volume control is easy. I love them, the noise cancelling works really well.”
Whilst this satisfied shopper said: “Best headphones I’ve had, sound quality great. I struggle with noise-cancelling headphones, and the settings on these really help. I like being able to hear what’s around me and being able to cancel noise.”
