Brits like to say 1 phrase after sipping a chilly pint – and it is a traditional
A new study of 2,000 adults has uncovered the most satisfying word to say after that very first sip of a refreshing pint on a hot UK summer’s day — and it’s a classic Britishism
Ever wondered how to sum up the joy of that first sip of a pint on a scorching summer’s day? Researchers say blurting out “luvverly” is the go-to phrase for instant refreshment.
Research involving 2,000 adults revealed the most gratifying word to burst forth after that very first taste is the timeless “luvverly”, a longstanding British expression made famous through mid-20th century television and radio.
However, it appears Britain’s thirst carries a regional dialect, with London drinkers being most likely to let out a cheerful “banger” after a gulp in the sunshine.
Beer garden regulars in Scotland are more inclined to nod approvingly and mutter “braw” once their pint has hit their lips.
In the East Midlands, the first sip isn’t complete without saying “bosh” and those in the North West are the most likely to declare it “boss”.
While “luvverly” emerged as the nation’s most commonly used first-sip phrase (17%), it was followed by “lush” (10%), “class” (nine%) and “phwoar” (7%).
Dr Chris Montgomery, senior lecturer in dialectology at the University of Sheffield partnered with Strongbow to help uncover the history of the first sip languages across the country.
The cider brand commissioned the research to mark the launch of its ‘Refresh the Nation’ campaign to celebrate the expressions that make communities across Britain unique.
Dr Montgomery said: “People often talk about regional dialects as if they’re disappearing, but these findings suggest the opposite and, if anything, show that reports of Britain’s regional dialects dying out have been greatly exaggerated.
“These expressions are really social badges. They tell us where people are from, the communities they belong to and the local identities they’re proud to carry.”
“Some of these words have survived for generations, outlasting the industries, jobs and ways of life that first created them. The fact they’re still being used to celebrate something as simple as a refreshing first sip shows just how deeply regional language is woven into British culture.
“In many ways, we’re at our most regional when we’re expressing happiness. Whether it’s reacting to a football result or taking that first cold drink on a hot summer’s day, these everyday moments are helping keep local dialects alive.”
Throughout the country, 31% say this perfect first sip moment happens on a scorching summer’s day, while 22% experience it after a gruelling day at the office.
One in five (21%) revealed that taking the first sip of a refreshing drink ranks among the most satisfying everyday moments after a lengthy day, sitting alongside slipping into comfortable clothes (21%) and climbing into bed (22%).
However, this sacred moment can easily be spoiled, as 31% claim a warm drink instantly ruins it, while poor company is enough to strip away the magic for 22%.
Even receiving a plastic cup rather than a proper glass can spoil the moment for 21%, according to the survey conducted by OnePoll.
Max Wainwright at HEINEKEN UK, owner of Strongbow, said: “One of the things I love about Britain is how every corner of the country has its own way of saying things.
“Growing up in the North West, words like ‘boss’, ‘belter’ or ‘sound’ were just part of everyday life, and it turns out every region has its own version of that.
“What this research shows is that while the words might change from place to place, the sentiment behind them is exactly the same. Whether you’re calling something ‘lush’, ‘proper good’ or simply ‘luvverly’, it’s all about sharing a bit of positivity and appreciation.
“Refreshing The Nation is about celebrating those local quirks and the pride people have in where they’re from. There’s no single way to sound ‘British’ and that’s exactly what makes Britain such a brilliant place.”
