Lidl promoting finest champagne in world for £24.99 – excellent for England Argentina sport
Lidl has scooped a major prize against all the odds at the prestigious World Drinks Awards 2026 – winning World’s Best Champagne despite it being sold in shops for just £24.99
Lidl is having its ‘break the internet moment’(Image: Lidl)
Although you wouldn’t think to pop to Lidl for some champagne before an important event, turns out it actually sells the best you can get.
Lidl clinched a hat-trick of wins at the World Drinks Awards 2026, offering customers the opportunity to taste the globe’s finest sparkling wine for just £7.99. And their £24.99 champagne was named the best bubbly in the world.
The discount chain dominated the premier accolades by scooping World’s Best Champagne, World’s Best Crémant and World’s Best Prosecco – triumphing over premium champagne producers, globally celebrated drinks labels and supermarket competitors in stringent blind tastings assessed purely on excellence.
Valdobbiadene Prosecco(Image: Lidl)
Spearheading the triumph is Champagne Bissinger & Co. Premier Cru (£24.99), which secured the World’s Best Champagne crown after experts lauded its refined peach and sherbet lemon characteristics.
The judging panel described it as “elegantly complex without being loud,” making it perfect as an apéritif or paired with grilled seafood and shellfish.
Champagne Bissinger (Image: P1)
The recognition continued flowing. Marquis de Plagne Crémant de Loire AOC Brut (£8.99) seized the World’s Best Crémant trophy, wowing judges with fresh apricot fragrances, zesty citrus personality and lively lime undertones.
Meanwhile Allini Valdobbiadene Conegliano Prosecco Superiore Extra Dry DOCG (£7.99) earned the World’s Best Prosecco crown, celebrated for its subtle kiwi hints, gentle fruitiness and distinctive “fluffy bubbles.”
Crémant de Loire(Image: Lidl)
In other Lidl-related news, with Pitbull beginning his world(wide) tour, his fans are set to don a record-breaking amount of bald caps.
Lidl is tapping into the baldest moment of the year by launching a version of its Cien sun spray to highlight the increased risks of sun damage to bald heads, aptly re-named Mr SPF 30.5.
Created in partnership with skin cancer charity SKCIN, the limited-edition release taps into a cultural moment centred around bald heads to remind Brits of the risks of sun damage – as new research reveals that skin cancer is the most common, and fastest rising cancer in the UK.
