Three quarters of Brits discovering recipes, meals and meals developments on-line a minimum of as soon as per week
A whopping 75% of foodies are discovering mouth-watering ideas on social media at least once a week, while 40% find them daily, according to research.
Three-quarters of Brits discovering recipes, meals and food trends online at least once a week
Social media is fuelling Britain’s appetite for food adventure, with three-quarters of Brits discovering recipes, meals and food trends online at least once a week.
A whopping 75% of foodies are discovering mouth-watering ideas on social media at least once a week, while 40% find them daily.
The research by Florette revealed younger adults are driving the shift, with 89% of 25-34-year-olds discovering food inspiration on social media at least once a week.
More than half (53%) get ideas scrolling every day.
That inspiration is increasingly moving from screen to plate, with eight in ten Brits (84%) trying dishes that whet their appetite online – rising to 94% among 25–34-year-olds.
The survey shows the nation is shifting from saving recipes and cooking dishes to buying products, visiting restaurants, or changing what they planned to eat.
A whopping 75% of foodies are discovering mouth-watering ideas on social media at least once a week
The new study also showed that the humble salad is having a major glow-up.
Just 13% of Brits say their ideal salad would include only one to three ingredients, while 82% would choose four or more.
On average, Brits say their perfect salad contains six components – from leaves and vegetables to protein, grains, toppings, crunch and dressing.
More than half of Brits (57%) say that the traditional three-ingredient salads feel uninspiring, outdated and more like a side dish or in need of extra toppings.
This proves why more generous, texture-led bowls are having a moment.
While toppings, sauces and protein are playing a bigger role, leaves still matter as 27% say a standout base of leaves make a salad more exciting.
The new study also showed that the humble salad is having a major glow-up.
Polly Davies from Florette said: “Online food trends are moving into everyday eating habits at pace.
“People want meals that feel creative, colourful and worth getting excited about but still easy enough to enjoy in real life.
“That shift is changing the role of salad too. Today’s salads are more considered and generous, with standout leaves, texture, dressings and toppings all playing a role.
“It shows that healthy eating can be full of flavour, satisfying and anything but boring.”
The Florette findings have been released to mark the opening of Florette’s Maximalist Pop-Up: #SaladTok today [July 28].
It’s an immersive pop-up in London serving a menu inspired by the most viral recipes and trending flavour combinations, with each dish given a signature Florette spin.
