Football package secrets and techniques of each Premier League membership from ‘scary menace’ to ‘aunt’s pyjamas’
Football fans are gearing up for the start of the new Premier League season as the likes of Arsenal, Liverpool and Manchester United could battle for the title.
And up in Scotland, no doubt powerhouses Celtic and Rangers will fight it out for silverware once again. But what does your club’s new strip say about their chances? TV body language expert Judi James reckons the designs can send out secret messages. Here she told Daily Star Sport what each of the top team’s 2026/7 shirts reveal.
Arsenal – “Deep, rich, blood-red and psychologically scary-looking, the champs’ shirt has a Liam Neeson-level threat vibe and success signalling that should create entitled confidence.”
JOIN US ON FB! Get all the best sports news and much more on our Facebook page
Aston Villa – “The claret and blue retro number has a whiff of Northern Soul about it, which should tie in with the ‘loud and proud’ vibe of the current re-surge of anywhere north of Watford.”
Bournemouth – “The wide black and deep red vertical stripes create a very meaningful signal of intent that should intimidate nicely, topped off with a black neckline that suggests tough play.”
Brentford – “The bold red and white stripes suggest an air of confidence, while the natty black/yellow collar and cuffs suggest a hard-worker bee attitude.”
Brighton – “The solid, rich blue shirt with its white pin stripes suggest a business-like attitude to the season, while the angular neckline projects a look of aggression and digging in.”
Chelsea – “There are echoes of the power-dressing look of the 80’s here. The shoulder strength suggests a strong desire to be attacking rather than focus on defence.”
Coventry – “These wide mottled blue and white stripes have strong appeal to the calm, logical side of the brain. It suggests a more forensic approach to their game.”
Crystal Palace – “Overall this has a box of washing powder look, but will it see them cleaning up? The sash look suggests a desire to win but its freshness might belie a lack of sophistication in their play.”
Everton – “Simple, with a nostalgic nod to Liverpool’s docklands it’s a solid effort that could help root them when times get tough. The flash of amber and yellow suggests an element of surprise.”
Fulham – “Fulham’s homage here is apparently to the Thames and the diagonal ribbing could help with a fluid style of play, although the black and red neckline suggests a desire to stay disciplined.”
Hull City – “A magnificently old-school, grounded-looking kit with its strong-statement orange and black wide stripes and natty white collar and cuffs. Retro, stylish and suggest staying power.”
Ipswich – “This royal blue shirt with an embossed diamond pattern suggests those lattice windows you get in old cottages. It’s calm and thoughtful-looking, but will it inspire greatness?”
Leeds – “A fussy look for a team that are anything but timid. This might just be a Trojan Horse move: underestimate them from this kit and then watch them run rings round the opposition.”
Liverpool – “This retro look features what look like fireworks going off. It suggests they will be combining stability and experience with some new fizzing energy.”
Man City – “Fading from sky blue to white this shirt echoes the ice cool attitude of their talismanic striker Erling Haaland. It has an air of Viking style invincibility.”
Man Utd – “Another retro style thanks to the mod look of the collar and shoulder stripes. Loyalty, bravery and physical power are all on show here as well as a desire to appear as ‘happy warriors’.”
Newcastle – “This kit looks like a pair of pyjamas your auntie buys you. If the team can wear these with an air of pride and arrogance, they should be able to handle anything the season might throw at them.”
Nottingham Forest Judi says: “This is a kit that suggests they’re primed and ready to go and there’s a hint of some controlled anger in the red mist mottled effect too. It suggests they could hit the ground running.”
Sunderland – “Harking back to their 1937 FA Cup, with a subtle S created from the handles of the cup this suggests a playful, fun attitude – as does their Elvis-inspired pink away kit.”
Spurs – “It’s a bit of a blank canvas which could work if they want to start their season from scratch and make no assumptions. It could mean a chance for real creativity too.”
Celtic – “The wide shamrock green and white stripes create a look of calm, stress-free energy. It looks a little like a rugby kit, creating an air of physical intimidation.”
Rangers – “This chic blue kit with its thin white vertical stripes and red/white collar and cuffs is a super-smart design that should promote confidence, pride and focus.”
