Health-mad Brits would like to eat extra protein – however there’s one main downside
More than half of Brits would like to up their protein intake…if only it wasn’t so expensive, a new survey has found
Most Brits would be keen to eat more protein(Image: Carlos Duarte via Getty Images)
More than half of Brits say they’d eat more protein if they could afford it but find it too expensive, according to a survey.
A health-conscious 51% of Brits are looking to pack in the protein in their daily diets but admit the cost is the main barrier.
Once the reserve of gym bros and bunnies, the interest in high-protein meals has seen Google searches surge in this past year, as people look to up their protein game.
Lidl says it’s found a way to provide at least 20% more protein than traditional meat options, without breaking the bank thanks to hybrid meat options.
Its new range, claimed to be the first of its kind, combines British meat and pea protein in its meals with prices starting at just £1.99.
Lidl is rolling out its hybrid protein options
Lidl’s new High Protein Meat range includes High Protein Cumberland Sausages, which they claim packs 50% more protein than traditional ones.
Other offerings include High Protein Beef Mince 5% fat, High Protein Beef Mince 10% Fat, High Protein Quarter Pounders and High Protein Meatballs.
The new range, which is available now, is part of Lidl’s commitment to increase plant-based options to 25% of its total protein offering by 2030.
Richard Bourns at Lidl GB, said: “Demand for high-protein products is soaring, but cost often remains the main barrier for shoppers.
“Our market-leading hybrid meat range blends British meat with plant protein to deliver at least 20% more protein than traditional alternatives at unbeatable Lidl prices.
“Crucially, we’re bringing our Planetary Health Diet commitments to life right at the shelf edge, by creating innovative, high-quality solutions to deliver on sustainability, health and value without compromise.
“As the only GB retailer setting a protein transition target, we’re ensuring that sustainable, healthy choices are truly accessible to everyone.”
Lidl’s new High Protein Meat range is available to buy in stores nationwide.
