Aldi creates fashionable answer as half of Brits neglect to convey provider luggage on weekly store
Half of Brits admit they routinely forget to take carrier bags for the weekly shop – despite having a stockpile at home. Fortunately, Aldi has come up with a fashionable and practical solution to the problem.
Aldi has released a ‘swag for life’ jacket that transforms into a shopping bag
A forgetful 46% of shoppers turn up to the supermarket empty-handed despite a whopping 85% having a ‘bag of bags’ stashed at home, according to a survey by Aldi.
Research into UK shopping habits revealed 47% admit to buying another reusable bag at least once a month after forgetting theirs, which rises to 69% among Gen Z.
Those in Yorkshire and Northern Ireland top the list of those most likely to buy a new bag after forgetting theirs, with one fifth (21%) revealing they buy a new bag at least once a week.
Meanwhile Londoners are named the most likely group to specifically go back home after forgetting a bag, with 44% unwilling to add another bag to their collection.
A forgetful 46% of shoppers turn up to the supermarket empty-handed
While many people have cupboards stuffed with carrier bags, they can also be surprisingly loyal to their favourites.
Of those quizzed, 62% said they have a reusable bag they always reach for – whether it’s because it’s sturdy (52%), they love the design (26%) or simply because it’s been by their side for years (18%).
But when there’s no avoiding it, some Brits aren’t afraid to use bonkers alternatives, including buckets (6%), picnic baskets (5%), baby changing bags (4%), pet carriers (3%) and wheelbarrows (2%).
Brits’ love for bags goes beyond the grocery shop, with 25% revealing they’ve used reusable shopping bags to store dirty clothes on holiday, while others use them as laundry (21%) or work bags (16%).
To guarantee the nation never forgets its shopping bag again, Aldi claim to have created a clever solution that shoppers can wear.
Aldi has come up with a stylish solution to the problem
The supermarket’s new transformable Swag For Life Jacket changes from an everyday coat into a reusable shopping bag in seconds.
It’s a stylish, waterproof navy bomber with a statement funnel neck, pale blue and orange detailing, large pockets and Aldi branding on the front and back.
But when a bag emergency strikes, it transforms into a grocery-sized shopping bag.
Two-thirds of Gen Z (66%) said they’d find a jacket that transforms into a reusable bag useful, while 74% claimed bags for life should be more stylish.
More than half (52%) of those quizzed reveal they’re looking forward to cooler weather and 55% said they’re looking forward to wearing a jacket again.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Forgetting your bag for life is something we’ve all done, so our Swag For Life Jacket makes sure you’ll never be without one at the checkout again.
The jacket transforms into a reusable shopping bag
“It’s reusable, practical and perfectly timed for jacket season, making it the ideal shopping companion as we move into the colder months.”
The jacket is available for a limited number of lucky winners to get their hands on via an email giveaway that launches on www.aldi.co.uk/swagforlife on September 23 2026.
To win an exclusive Swag for Life Jacket, shoppers simply need to email their full name to [email protected] by October 6 2026.
Full T&Cs are available on the Aldi website.
Top 10 bonkers things Brits have used to carry groceries:
1. A cardboard box (16%)
2. A sports kit bag (10%)
3. A school bag (8%)
4. A bucket (6%)
5. A picnic basket (5%)
6. A baby changing bag (4%)
7. A pet carrier (3%)
8. A suitcase on wheels (3%)
9. A laundry sack (2%)
10. A wheelbarrow (2%)
