Boots’ £10 ‘non-streak’ basis has no ‘cakey look’ and lasts ‘a very long time’
‘It has a good consistency, light but creamy and has a good coverage as well. It felt like a little goes a long way’
Rimmel has linked up with Chelsea FC Women this week, prompting shoppers to revisit a £9.99 high-street foundation that offers non-streaky medium coverage(Image: Rimmel)
Discovering a foundation that blends seamlessly, provides streak-free coverage and maintains a fresh appearance throughout the day can feel like striking gold. However, bargain hunters might not need to splash the cash for a versatile option, with one sought-after foundation under £10.
The Rimmel Match Perfection Foundation (£9.99, Boots) is reported to blend flawlessly with the skin using Rimmel’s Smart-Tone technology. The formulation uses a combination of pigments engineered to replicate genuine skin tones, helping create a complementary shade and undertone.
It’s available in 22 shades and, according to Rimmel, suits 99% of UK skin tones. The buildable, medium-coverage formula minimises pores while enhancing, rather than concealing, the skin’s natural appearance. It also boasts a skincare element, with aloe vera delivering up to 24 hours of moisture and hydration, while the formula incorporates SPF 20.
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The formulation, which initially debuted in 2010 and has since received several enhancements, is back in the limelight following the beauty brand’s fresh partnership with Chelsea FC Women for the 2026/27 season. The collaboration will bring together beauty and sport throughout the season, with football supporters able to enjoy community-driven activations and product sampling at Chelsea Women home fixtures, reports the Mirror.
Giulia Mazzia, commercial director of Chelsea FC Women, said: “What excites us most about the growth of women’s football is the diverse community it continues to build. Both beauty and sport are spaces for connection, confidence and self-expression.
Rimmel Match Perfection Foundation SPF20
The Rimmel Match Perfection Foundation uses a blend of pigments that mimic real skin tones to create the perfect shade and undertone match.
“Through Rimmel’s partnership with CFCW, we’re celebrating the individuality that makes every fan, player and beauty lover unique, while creating experiences that bring those communities together.”
Another brilliant formula worth trying is Sculpted by Aimee’s Cream Cushion Foundation (£28, Cult Beauty), which, rather than a conventional liquid pump foundation, nestles beneath a fine-mesh cushion. Most days I’ll dab on a couple of sheer layers to balance my complexion and mask any redness, and it melts in effortlessly without ever looking or feeling heavy.
Alternatively, tinted moisturiser makes a fantastic option for achieving natural-looking coverage. A firm favourite is Laura Mercier’s Tinted Moisturiser Natural Dewy SPF 30 (£39, Space NK), which evens skin tone and delivers enduring coverage, while minimising the look of pores for a silkier, more polished result.
The Match Perfection Foundation comes in 22 shades and, according to Rimmel, matches 99% of UK skin tones(Image: Rimmel)
Turning to Rimmel, the Match Perfection Foundation has earned strong customer feedback, with a 4.3-star rating. One satisfied user revealed: “I have scarring on my face and large pores, and this is so lovely on my skin; it applies well, as well as being buildable. This smells great, and the coverage is great too. You can build this to full coverage without the cakey look. The weight is great too; it is a glass bottle, which I prefer, and the SPF is a bonus.”
Another customer chimed in: “It has a good consistency, light but creamy and has a good coverage as well. It felt like a little goes a long way, but I don’t like applying too much foundation in general. I felt it matched my skin tone and didn’t cling to my dry patches and make them super obvious. It lasted for about nine hours without the need to top it up.”
Though this mixed review stated: “I liked the look and feel of this foundation; my only issue was the colour didn’t match me very well. It was too light and made me look a bit too pale. I would probably try it in a darker shade.”
As part of the new collab between Rimmel and Chelsea FC Women, the brand will be visible pitch-side on the LED boards at every home game at Stamford Bridge(Image: Rimmel)
On a more positive note, this Rimmel enthusiast declared: “A high-coverage foundation that lasts quite a long time on the skin. It spreads very well and doesn’t leave streaks. There are plenty of colours to choose from, so everyone will find something for their skin tone.”
Another satisfied customer commented: “Absolutely love this foundation! I wanted to give it time to write this review to see how it really sits on my skin during hormonal changes, and I think I’ve found my go-to foundation now. Non-matte finish but doesn’t leave me looking oily. Lightweight but good coverage! Really happy with this foundation.”
Bargain hunters can snap up the Rimmel Match Perfection Foundation for under £10 at Boots.
