Amazon and Heineken launch streaming pub finder for nights out
Amazon and Heineken have launched Pubscription, a new streaming-style pub finder on Fire TV to help friends discover venues and plan nights out more easily
People find it difficult to make time for socialising(Image: Getty Images)
Coordinating schedules has officially become the greatest hurdle to socialising. According to a new poll of 2,000 adults, 44% of people struggle to meet up with friends simply due to the challenge of aligning busy diaries.
It doesn’t stop at scheduling either, 30% struggle to organise get-togethers because their friendship groups can’t agree on an activity in the first place. With nearly half (45%) admitting they would socialise more often if making plans were easier, and 28% making spontaneous plans less frequently than they did five years ago, friction has clearly taken the joy out of getting together.
To make getting together simpler, Heineken, which commissioned the research, has collaborated with Amazon to launch ‘Pubscription’, the first streaming service for nights out.
The new service aims to make planning a night out easier(Image: Getty Images)
Rather than simply listing nearby venues, the platform, which is available on Fire TV to those 18 plus, takes inspiration from the simplicity and personalisation of streaming.
This applies the same approach of deciding what to watch to where to go out, while also offering vouchers to use at participating venues.
Nabil Nasser, global head of Heineken said: “We believe life is better when it’s shared.
“But as our lives become increasingly digital, creating those moments of real-world connection has never felt more important.
“Pubscription uses the simplicity we’ve come to expect from streaming to do something very human: help friends get together, discover a great pub and spend time with each other.”
Heading to the pub can be a great way to socialise(Image: Getty Images)
The poll also found 46% would be more likely to try somewhere new if they received recommendations tailored to their interests and mood. Whereas 38% would go out more often if discovering where to go was as easy as discovering something to watch.
One in three (34%) added that knowing exactly where to go and what to do would make them more likely to say yes to a spontaneous social plan, according to the survey carried out by OnePoll. However, 27% would rather somebody else organised the finer details of their social plans.
But once plans are made, spending time together clearly matters, with 34% saying making memories with friends and family is what they value most about going out and socialising.
For 53%, having real-life conversations is one of the main reasons they enjoy spending time together in person.
Nabil Nasser, from Heineken, added: “Technology can give us endless ways to be entertained, but nothing replaces the simple pleasure of getting together.”
