Cheese-obsessed Brits can get their arms on Boursin early in celeb-presented occasion

Celeb Fred Sirieix will be welcoming guests on the opening day with the experience inviting guests to step inside the ultimate modern ‘Christmas house’

Cheese-obsessed Brits who can’t wait for Christmas are set to get their hands on some Boursin before the festive season kicks off. The popular cheese brand is serving up a delicious taste of Christmas in the heart of Central London with the Boursin Open House, a free immersive Christmas pop-up taking place on 12 and 13 November.

With brand ambassador and ultimate maître d’, Fred Sirieix, welcoming guests on opening day, the experience invites guests to step inside the ultimate modern Christmas house, where much-loved festive traditions meet fresh inspiration and effortless entertaining takes centre stage.

Across multiple free-flow sessions over two days, visitors will journey through a series of immersive rooms, discovering delicious ways to bring every festive occasion to life.

From a lively festive kitchen party to the ultimate Christmas dining table and a cosy, rom-com-inspired Boxing Day snug, visitors can enjoy complimentary festive bites, discover delicious Boursin-inspired creations and pick up ideas to impress their own guests this Christmas.

Dare to Pair: Festive Food Inspiration

Looking to impress your guests without spending hours in the kitchen? Join Fred Sirieix (12 November only) and Boursin’s Dare to Pair experts for insider hosting tips and delicious ideas for festive spreads worth gathering around.

Through live demonstrations, guests will discover how to use Boursin cheese to create showstopping Christmas grazing centrepieces, experiment with unexpected seasonal flavour combinations and give traditional festive favourites a delicious twist. From simple styling techniques to impressive yet effortless serving suggestions, visitors will leave with plenty of inspiration to recreate at home.

To keep the festive magic going, guests will also take home a personalised Boursin Christmas keepsake, ready to add a special touch to their own trees.

Whether you’re a seasoned host, a Christmas enthusiast or simply looking for a festive day out in London, the Boursin Open House promises a delicious start to the festive season and plenty of ideas to keep the celebrations going.

Because however you celebrate, one golden rule remains: It’s not Christmas without Boursin.

Places are limited and guests must pre-book their free ticket on Eventbrite from 10am on the 30th October 2026 to secure their place. Walk ins are not permitted and tickets are limited to two spaces per person.