Carling Black Label is again and beer makers promise it will wow new drinkers
The new-look 4.7% lager will offer punters “the opportunity to trade up to a premium British lager with the quality assurance”
Carling Black Label(Image: Molson Coors)
Carling is bringing back classic 90s booze brand Black Label. The new-look 4.7% lager will offer punters “the opportunity to trade up to a premium British lager with the quality assurance of a trusted brand”.
Loyal Carling drinkers will be familiar with the Black Label name as it was how the brand was known in the UK until the late 1990s. Carling brand director Ryan Mclaughlin said: “Carling has been loved by people for decades, bringing mates together for occasions that matter.
“Now we’re taking the brand into the future, while honouring its heritage – giving drinkers an exciting new lager that celebrates the role Carling continues to play in British drinking culture.”
Kevin Fawell, of brewers Molson Coors Beverage Company, described Carling Black Label as “a full-flavoured lager designed for today’s beer market”.
He said: “We’re confident it will resonate with both those who remember the name and those discovering it for the first time.
To be able to expand the Carling offering for our customers is a really exciting opportunity for us to reach new and existing Carling drinkers.”
Carling Black Label will be available in shops from March 16.
It comes after brewing giant Heineken has said it plans to cut up to 6,000 jobs amid efforts to drive cost savings. The company, which also makes Amstel and Birra Moretti, revealed the plans in the face of weaker demand for beer amid “challenging market conditions”.
Heineken said it will cut between 5,000 and 6,000 roles over the next two years, in a move which will impact up to 7% of its global workforce. Heineken’s UK arm, which has headquarters in Edinburgh and other sites in London, Manchester, Tadcaster, Hereford, and Ledbury, employs around 2,100 people.
The group’s Star Pubs and Bars arm also operates 2,400 venues across the UK. But the Dutch brewer has not disclosed how the UK operation will be affected.
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