Sales of booze-infused chocolate eggs are surging amongst adults forward of Easter
Traditional milk chocolate staples are being pushed out in favour of trendy ‘adult’ treats infused with alcohol, luxury fizz and savoury treats
Sales are soaring(Image: DBenitostock via Getty)
Sales of booze-infused Easter eggs are surging among adults. Traditional milk chocolate staples are being pushed out in favour of trendy ‘adult’ treats infused with alcohol, luxury fizz and savoury treats.
Grown-ups are increasingly wanting to get in on the act alongside their kids by scoffing down eggs with a difference. Dark choc egg searches are up 247% and sales of alcohol-infused ranges – like the Guinness Rugby Ball Easter Egg – have increased up 355%.
Nicolas Feuillatte Champagne sales have rocketed by 631% and Terrazas Organic Malbec recorded an incredible 2,390% year-on-year sales bump over the Easter period. Similarly, sales of champagne truffles have ballooned by 33% while M&S Extremely Cheesy Hot Cross Buns have surged by a whopping 113% as savoury twists on seasonal classics win fans.
The research by food giant Ocado also found one in four adults (25%) fear missing out as they watch their kids enjoy Easter. While a further one in five want to enjoy nostalgia led experiences such as adult arcades (25%) and escape rooms (24%).
To help adults make memories over Easter Ocado is launching The Everything Hunt at Crystal Palace Maze in London on 30th March.
The free Easter hunt will see mini Ocado vans hidden throughout the maze containing prize tokens to be swapped for everything from Easter eggs and truffles to premium Burford Browns and lamb chops.
Ocado said: “We’ve seen first-hand how Easter tastes are evolving, with our customers increasingly looking for bolder flavours and more grown-up seasonal treats.”
It follows a study which found young adults are turning their backs on traditional snacks and tucking into posh nibbles like edamame beans, spiced chickpeas and stuffed olives, washed down with Kombucha.
And what’s more, one of their favourite places to munch on them is in bed, according to research for Ryvita. The study, which looked at changing tastes by generation and area of the UK, found that more of the generation aged 18-27 would choose a range of ‘artisan’ snacks in the evening compared to crisps (18%).
Gen Z are twice as likely to describe their favourite nibbles as ‘artisan’ or ‘hand- crafted’ than their parents’ generation and 60 per cent describe their snacks as posh.
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