Lidl’s creates ‘spill-proof England equipment’ as notorious superfan approves
Lidl is launching The Three Lidls Jersey for England football fans this summer. The spill-proof, odour-resistant fan kit is designed to keep supporters dry and cool during the game’s biggest moments at Euro 2026.
The infamous fan approves
Lidl has pulled out all the stops to help supporters look and feel fresh during football’s biggest tournament this summer. Unveiling The Three Lidls Jersey, a groundbreaking new kit engineered to keep England fans (and their possessions) dry, smell-free and comfortable during the game’s most crucial moments, when it’s absolute mayhem and the beer is flying everywhere.
Designed for matchday but suitable for everyday wear, The Three Lidls Jersey has been crafted with 100% liquid and odour resistant POUR-TEX technology and boasts a waterproof pocket to securely store possessions plus additional ventilation to remain cool during those balmy summer evenings.
Available in both short and long sleeve options, this goal-den new design represents the ultimate enhancement to the matchday experience for both dedicated superfans and newcomers to the beautiful game.
Developed with genuine supporters in mind, Lidl has partnered with one of England’s most loyal fans to unveil the new jersey, Andy Milne – a legendary name in the game renowned for never missing a match.
Andy Milne, one of the nation’s biggest superfans, says of the jersey, “After travelling to nine tournaments, hundreds of fan zones and pubs all over the world to watch the beautiful game, I’ve been with England every step of the way. There is nothing like pulling on a fresh new jersey to feel like you are part of something bigger.
“Lidl is changing the game for fans this summer, and The Three Lidls Jersey is the only thing you’ll want to be wearing so you can truly enjoy the ride and still stay dry.”
Joanna Gomer, Marketing Director at Lidl GB, says of the campaign, “Ahead of what promises to be a big summer of football, we wanted to create something iconic that captured the game’s most unforgettable moments.
“Designed with fans at its heart, this bespoke jersey is purpose-built for the celebrations, including the inevitable drinks that will be flying with each goal. It’s a tribute to the atmosphere, the passion, and the highs of tournament football. Whether in fan zones, at the pub, or cheering from home, we can’t wait to see supporters across the country wearing the jersey and enjoying all the games.”
The Three Lidls Jersey will be on offer for just £19.66 (because they still believe), delivering a fashionable and budget-friendly option for supporters. Just 104 of these smart new shirts will be available to purchase, one for every occasion the England men’s team has found the net on the grandest stage of all, with all profits from sales going straight to the Neighbourly Foundation, which awards grants to worthy causes in local communities.
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