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West London hearth: three useless as 100 firefighters battle White City blaze

The London Fire Brigade confirmed it received 19 calls about the blaze with three men rescued from the building before being declared dead

Three individuals have tragically lost their lives following a fire that broke out in west London on Saturday night (June 20), as confirmed by the London Fire Brigade.

Around 100 firefighters and 15 fire engines were dispatched to combat the blaze on New Zealand Way, which ignited at approximately 6.52pm, after the fire brigade received 19 calls regarding the incident.

London Fire Brigade assistant commissioner Pat Goulbourne, speaking at the scene on New Zealand Way in White City, stated: “The fire involved a single-storey pavilion, with just over half of the structure damaged by the fire.

“Three men were rescued from the building by firefighters and treated on scene by paramedics from the London Ambulance Service. Sadly, two of the men were declared dead at the scene. The third man was taken to hospital for further treatment, but was later declared dead.”

He revealed that the brigade received the first of 19 calls alerting them to the fire at 6.52pm, and crews from North Kensington, Acton, Chiswick and nearby fire stations were sent to the location, with firefighters successfully extinguishing the blaze by 9.25pm, according to the Express, reports the Mirror.

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The cause of the fire is currently being investigated by the Brigade’s specialist fire investigation officers and the Metropolitan Police Service, Mr Goulbourne said.