Delivery driver makes £30k a month and friends assume he is dealing – however fact is way weirder
A bloke from Leicester is making serious bank from a side hustle where he manages an AI-generated influencer called Inaya, who spends as little as 45-minutes an evening operating
Meet Inaya, the stunning AI influencer
A 21-year-old delivery driver says his friends are convinced he is a drug dealer after splashing thousands on nights out, buying new clothes, and even a new motor.
But it’s all funded through a secret AI-powered side hustle that’s raking in £30k per month. Zaine from Leicester spends his shifts delivering packages. By the evening, he spends as little as 45 minutes managing an AI-generated influencer called Inaya that earns money around the clock, generating an income he says has completely transformed his life.
“I’m now always the first one at the bar, buying rounds for my mates. I’ve even offered to treat them to a lads holiday at the end of the summer. But I am fed up with the accusations of being a drug dealer – I’ve kept the AI influencer a secret because it all sounds a bit far-fetched. My mates couldn’t work out how I was suddenly making so much money – and they’ve all noticed the designer clothes.”
Zaine makes thousands of pounds from Inaya
Zaine is part of a growing wave of digital entrepreneurs using artificial intelligence to build AI Influencers that can generate income without expensive cameras, studios, travel or even a real person in front of the lens.
The booming AI influencer economy is rapidly changing who gets to make money online. While traditional influencers face challenges with consistency, engagement and revenue, creators like Zaine are using AI tools to launch entirely digital personalities that can produce content, engage audiences and tap into various income streams at a fraction of the cost.
Zaine builds and manages Inaya using Prism, the content generation platform where thousands of creative people like Zaine are building AI influencers. He learnt the ropes of the platform through Prism’s online course, which teaches people how to build AI-generated model businesses.
All of Zaine’s friends think he must be a drug dealer with the amount of cash he’s making
Unlike becoming an influencer himself, Zaine says building an AI creator removed many of the barriers that stop people from entering the creator economy.
“I don’t need expensive equipment, I don’t need to travel and I don’t need to put myself online. I can manage everything behind the scenes while still working my day job.”
His story reflects a wider trend among younger Brits looking beyond traditional side hustles. Around 66% of Gen Z and 62% of Millennials now have an active side hustle, compared with just 23% of Baby Boomers, as rising living costs push more people to explore new ways of earning online.
Platforms like Prism are making it easier than ever for everyday people to build and monetise AI influencers, providing the infrastructure to open up the creator economy to people who may never have considered becoming influencers themselves.
