White Van Men ‘swapping fry-ups and builder’s tea for protein shakes and padel’
A survey to mark the 30th anniversary of the phrase being coined has found the stereotype of the White Van Man is outdated as fry-ups, messy vans and aggressive driving is on the way out
White van drivers are more likely to be drinking Matcha than builder’s tea, a study shows(Image: Supplied )
The White Van Man is ditching fry-ups and builder’s tea for overnight oats and protein shakes. Research shows the traditional breakfast and brews beloved by tradespeople are dying out.
More than half of them listen to business and self-development podcasts between jobs. And they’re living healthier lifestyles outside of work too, with a whopping 57% of tradies more likely to network on the padel court than the pub.
A survey by Mercedes-Benz to mark the launch of the new Vito Sport-X found 69% of UK van drivers now identify as entrepreneurs, business owners or aspiring business owners.
Fitness fanatic Ruth Holland keeps her van clean and tidy(Image: Supplied )
Nine in 10 believe a clean van makes a positive impression on customers. And more than 8 in 10 believe safe, courteous driving and considerate parking help create a positive impression – a far cry from the stereotype of aggressive driving in a messy van.
Mum-of-four Ruth Holland, 53, runs Cygnus Airconditioning alongside husband Jamie. A keen padel player and runner, she has won new business through sporting connections and is now training for her first marathon.
Ruth, of Cardiff, South Wales, said: “The traditional white van man stereotype is definitely outdated.
Van drivers scoff at a fry up these days(Image: © SWNS)
“We’re a working company, but we like to look nice. Our engineers wear uniforms, our vans are well looked after and we take pride in how we present ourselves.”
Her colleague Craig Jones, 46, takes so much pride in his van that even his neighbours have noticed.
He said: “My neighbours normally buy me car shampoo and sponges for Christmas because they know I’m always outside cleaning the vehicles on a Sunday, rain or shine.”
Van drivers are more likely to drink a protein shake than a builder’s tea(Image: Getty)
Iain Forsyth, Managing Director, Mercedes-Benz Vans UK, said: “Britain’s van drivers are built differently today. They’re ambitious, business-minded and increasingly conscious of how they present themselves, both on and off the road.
“For many, their van is more than just a tool for the job. It’s an extension of their business and a reflection of the pride they take in their work. They want a vehicle that works hard for their business and feels comfortable to spend time in.”
