Fans slam ‘worst kits of all-time’ as Puma and Adidas’ World Cup kits released
Puma and Adidas have released their kits for the 2022 World Cup to a huge social media backlash over the ‘worst crop of shirts’ the tournament has ever seen.
Puma, who received a huge backlash for their seemingly badge-less tops worn by Manchester City and Borussia Dortmund among others in the Champions League last season, have gone with a template design that features player numbers in large boxes on the front.
Adidas have gone for a more traditional design and gained praise, unlike their fellow German manufacturers, releasing snaps of Lionel Messi and Thomas Muller.
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Having released official images of the Uruguay, Senegal, Serbia, Morocco, Ghana and Switzerland kits – the response has been almost completely negative.
One Twitter user wrote: “Fair play to Puma for coming out with the worst crop of shirts the World Cup has ever seen.”
With a second adding: “Thank you for ruining Serbia’s home and away kit the designer must be proud.”
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A third continued: “New levels of absolute s***ness from Puma.”
With a fourth writing: “Can’t wait to do a World Cup kit review, Puma are getting f***ing rinsed.”
A fifth agreeing: “Puma must be boycotting the World Cup or something.”
A sixth fumed: “Because the World Cup is on in December Puma have decided to make the teams look like f***ing advent calendars!”
And another added: “I mean, they’re unique that’s for sure but why do they feel like some t-shirts you can get as souvenirs rather than actual football kits.”
The Adidas offerings have got a far more positive response, with Argentina’s bold purple change kit and Germany’s ‘serious’ home design getting praised.
One fan wrote of the Germany home and away kits: “These are some mega kits.”
With a second adding: “Looks like I’m gonna spend so much money on football jerseys this year.”
And a third saying of Argentina’s threads: “The away kit is a vibe.”
Following the backlash to their kit choice last season, Puma were pushed to apologise and even added a more traditional badge to the Dortmund kit.
“We regret the fans’ anger and would like to apologise to them,” Puma CEO Bjorn Gulden told Kicker.
“We have really taken the feedback to heart and will take it into account for future jerseys, just as we have done in the past.”
It remains to be seen whether they might backtrack before the World Cup gets underway – but they won’t have long to change their designs with the opening game on November 20.
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