YouGov acquires analytics firm as US progress continues

YouGov has acquired US-based survey information administration firm KnowledgeHound, extending its information capabilities within the fast-growing market. 

The market analysis and information analytics specialist informed traders on Monday the deal, which was for an unspecified sum, will increase the capabilities of analytics platform, YouGov Crunch.

YouGov has been quickly increasing its operation within the US by means of takeovers of this sort, with the agency even reportedly contemplating an alternate itemizing within the nation.  

The market analysis and information analytics specialist stated that the acquisition – for an unspecified sum – will lengthen the capabilities of analytics platform, YouGov Crunch

Founded in 2014, Chicago-based KnowledgeHound is a software program as a service firm, which connects structured information from totally different techniques and places them collectively in a single place.

KnowledgeHound principally works with Fortune 500 firms throughout the FMCG, pharmaceutical, know-how, insurance coverage, and media industries,

Alex McIntosh, chief monetary officer of YouGov Chief, stated: ‘YouGov’s acquisition of KnowledgeHound represents a big shift in what the business ought to count on from information analytics platforms. 

‘By including KnowledgeHound – a number one search-based survey information evaluation answer – to YouGov Crunch – the final word device for granular information evaluation – we’ll make it simpler than ever earlier than to get quick, actionable, dependable insights multi functional place.’

Laura Baker, chief govt officer of KnowledgeHound, added: ‘I’m thrilled for this subsequent stage of KnowledgeHound’s journey, because the mixed capabilities and groups from KnowledgeHound and YouGov Crunch permits us to, collectively, actually ship the leading edge, scalable answer the market really wants.’

YouGov’s pre-tax income rocketed 77 per cent to £44.7million for the yr ending July 2023, following strong turnover progress throughout all areas. 

Revenues rose 17 per cent to £258.3million as strong gross sales of its syndicated information merchandise boosted revenues within the US, YouGov’s largest market, in addition to the UK and mainland Europe. 

In November, it was reported that the bosses of the pollster group scooped a £9million payday in 2022.

Then-chief govt Stephan Shakespeare made £4.7million within the yr to July, up from £540,000 beforehand.

Shakespeare, who co-founded YouGov with former Chancellor Nadhim Zahawi in 2000, stepped again from working the corporate on a day-to-day foundation final August and is now chairman.

YouGov’s shares are up 2.45 per cent to 1,173.04p in Monday morning buying and selling.