Rise of the mocktail and no-alcohol pints as Brits undertake ‘flexi-sober’ way of life
We are more and more adopting a “flexi-sober” way of life the place we flip-flop between boozing or not consuming on nights out.
More than a fifth of us reported sticking to zero or low-alcohol drinks on some events earlier than reverting to conventional full-strength tipples at different occasions. The pattern echoes the eating habits of so-called flexitarians, who ditch being a vegetarian to wolf down meat or fish if the flamboyant takes them.
Half of drinkers have ordered a booze-free mocktail – a 15% year-on-year improve – and greater than two in 5 have supped a low or no-alcohol beer up to now 12 months. And multiple in 10 have dabbled with zero and low-booze options to cider, wine and spirits.
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The predominant purpose given for going flexi-sober was to chop alcohol consumption, smooth drink agency Fentimans mentioned.
(Image: AFP through Getty Images)
Marketing chief Mark Platten added: “Reduction in alcohol is viewed as a permanent change in consumer behaviour.
“There are now extensive options when it comes to no and low-alcohol spirits and beers.
“But there is also a place for premium soft serves that delight consumers without replicating the taste of alcohol.”
It comes after a bill-dodging conman ran up a £700 invoice by swigging down pints, Jager and vodka earlier than doing a runner from two separate resorts.
(Image: Getty Images)
During a two-day bender Phil Moss knocked again 16 pints, 15 vodkas, eight Jagermeisters, 4 giant crimson wines, two gins, a bottle of prosecco and rosé and slipped away when fee time got here.
As effectively as his drinks, The Sun reported that Moss gorged on two fillet steaks, a steak pie and £30 blended grill and bedded down on the Wyvill Arms at Constable Burton, North Yorks, and the Countryman’s Inn in Hunton with out handing over a penny.
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