Disney buys rights to Taylor Swift’s Eras Tour

On Feb 9, 2024

Updated: 22:20, 8 February 2024

Hot ticket: Disney is betting the huge popularity of singer songwriter Taylor Swift (pictured) will lift subscriptions

Hot ticket: Disney is betting the large recognition of singer songwriter Taylor Swift (pictured) will raise subscriptions

Disney hopes to money in on Taylor Swift mania to spice up its subscription service.

It has purchased unique streaming rights to the pop famous person’s Eras Tour live performance movie.

Amid powerful competitors from Netflix and Amazon Prime, it’s beneath stress from activist buyers, and is betting the large recognition of the singer songwriter, 34, will raise subscriptions.

Swift’s film set a document for live performance movies, raking in additional than £207million worldwide.

Fans can watch from March. Disney is to take a position £1.2billion in video video games studio Epic Games, Fortnite creator. It mentioned 1.3m prospects ditched subscriptions after a worth rise in October.

But as much as 6m are forecast to enroll within the first quarter of 2024. Operating losses for streaming companies have been £171million within the three months to the tip of 2023.

Revenue throughout the entire enterprise was £18.6billion through the quarter and internet revenue was £1.7billion, up from £1.08billion. Shares rose 12.7 per cent.

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