Nearly half of Brits fume after forgetting to put on fragrance on nights out
Brits can now breathe a sigh of relief when they forget their favourite perfume, thanks to a new limited-edition service from Deliveroo and The Perfume Shop.
This service promises to deliver an emergency spritz of fragrance when in dire need. Eau De-Liveroo x The Perfume Shop is a unique collaboration marking the arrival of The Perfume Shop on the Deliveroo app across the UK.
This comes as research shows that nearly half (47%) of Brits have forgotten to wear or pack their perfume when heading out, leaving them feeling annoyed (24%), unprepared (18%).
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The nation confessed that during a night out (34%), preparing for a date (30%) or heading to a job interview (22%) are the moments most often requiring a confidence-boosting mist. The frustration of forgetting perfume is so great that nearly one in 10 people have even cancelled or rescheduled their plans as a result.
Perfume has become such an integral part of our daily routine that seven in 10 (74%) wear it regularly. Millennials consider their fragrance (37%) as the most essential item to grab when heading out the front door after their phone (68%), keys (53%) and wallet (47%).
When asked why fragrance is such a necessity, more than half of Brits say it leaves them feeling fresh (50%), confident (41%) and attractive (29%). For nearly half (45%) of Gen Z and millennials, being complimented on their fragrance is the best physical compliment they can receive.
Launching in London on the 23rd October, Manchester on the 24th October and Bristol on the 25th October, Eau De-Liveroo x The Perfume Shop can be booked by simply messaging 07881130168 on WhatsApp. A dedicated driver, donning a tailor-made delivery bag shaped like a giant perfume bottle, will be on standby in each city to assist locals in a bind.
Upon receiving a request, the ‘Eau De-Liveroo Rider’ will zoom to the rescue in as little as 15 minutes, offering a selection of ten top-selling perfumes to spritz and take away, completely free of charge, including Prada Paradoxe, Mugler Alien, Montblanc Explorer, and Hugo Boss Bottled (full list in notes to editors).
The introduction of this service should be a relief for the two in five (39%) Brits who struggle to spontaneously access perfume without shelling out a fortune on a new bottle.
Arabella Jenkins from Deliveroo comments: “At Deliveroo, we understand that in our customers’ hectic day-to-day lives, convenience is paramount, so we’re delighted to team up with The Perfume Shop to offer the nation an opportunity to have a spritz of their favourite scent when they need it most. It’s not fun realising you’ve left your trusty fragrance at home when you’re en route to an important event, but hopefully our new service will ensure you arrive feeling fresh and fabulous.”
Gill Smith, the boss at The Perfume Shop, expressed excitement about the new venture, commenting: “It’s an exciting time for The Perfume Shop to be launching on Deliveroo, giving customers over 1,000 fragrances to choose from – be it a gift for yourself or for others, look no further than The Perfume Shop on Deliveroo for all your same-day perfume needs.”
The study also highlighted that floral is the UK’s favourite perfume scent, garnering 38% of the preference. However, when it comes to the allure factor, Brits seem to fancy amber scentsrich with notes like jasmine, sandalwood, amber, patchouli, musk, vanilla, cloves, and cinnamonthe most, with 29% of the vote.
Deliveroo and The Perfume Shop have announced a widespread partnership across the nation, enabling 21 stores to showcase their selections through the Deliveroo app, delivering a choice of over 1,000 products straight to your door.
Not only that, but even if you can’t score the free service, Deliveroo has got your back with a nifty little deal. They’re dishing out a cool 20% off (capping at £10) for fragrance shoppers who spend over £20 at The Perfume Shop up until the 31st October 2024, using the discount code SPRITZ20.
Customers can book the FREE spritz service on 23rd, 24th, and 25th October, in London, Manchester and Bristol, by messaging 07881130168 on WhatsApp or via the link HERE. To read the T&Cs, click here.
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