Britons are lovin’ McDonald’s much less as burger-lovers discover worth hikes arduous to swallow

McSlump: McDonalds revenues dropped 1.5% over the three months to September 30

McDonald’s sales plunged for the second quarter in a row as consumers turned their backs on the fast food giant.

The US group’s revenues dropped 1.5 per cent over the three months to September 30, held back by weak demand in the UK and France. Its international markets arm, which includes these countries, fell 2.1 per cent.

By contrast, this division grew 8.3 per centover the same period last year. 

McDonald’s raised prices when inflation soared, which many customers found hard to stomach amid the cost of living crisis.

But on home turf, sales rose 0.3 per cent as Americans enjoyed promotions such as a $5 meal deal. 

This helped revenues increase 3 per cent to £5.3billion, although profits fell 3 per cent to £1.8billion. But offers in Europe – including ‘three for £3’ meal bundles in the UK – failed to entice customers.