Deliveroo reveals Britain’s favorite takeaway choices – and firm information exhibits it is not the standard choices like pizza, curry or Chinese
Curries, Chinese and pizza are traditionally thought of as the most popular options for having food delivered.
But research has found salads, a whole Waitrose cucumber and bananas are now among the top choices – showing Britain’s changing tastes.
Online service Deliveroo, which delivers from restaurant and takeaway chains and grocers, has published a list of its 10 ‘top trending’ items of the year – with chicken wings being the most popular.
Healthier selections then predominate.
The dish ordered the most by UK Deliveroo users was eight boneless wings from Wingstop, an international chain of restaurants founded in Texas, U.S., which now has multiple outlets across England, Scotland and Wales.
The dish ordered the most by UK Deliveroo users was eight boneless wings from Wingstop
Online service Deliveroo delivers from restaurant and takeaway chains and grocers (stock photo)
Another favourite was jerk chicken and chips from White Men Can’t Jerk in London (stock photo)
Deliveroo vice president of regional growth Jeff Wemyss said the make-up of the British top 10 reflected dramatic, six-fold growth in the number of people ordering ‘grocery essentials’
Second and third most popular delivery orders made by UK customers were both Caesar salads – SP Caesar, from The Salad Project, and Seiz’a Caesar with Blackened Chicken, from atis, both in London.
Meanwhile, the fourth top trending delivery was a simple whole cucumber from Waitrose – beating pepperoni pizza from Frank’s Pizza in Glasgow into fifth place.
A bunch of bananas from Sainsbury’s came ninth on the UK list, while a new entry this year in 10th position was a white wine from the Co-op.
Deliveroo vice president of regional growth Jeff Wemyss said the make-up of the British top 10 – part of its 100 Report of most popular choices – reflected dramatic, six-fold growth in the number of people ordering ‘grocery essentials’ through the service.
He said: ‘Most notably, we’ve spotted the highest number of grocery essentials making our Deliveroo 100 list, with a massive 600% increase since 2022, as consumers put everything from cucumbers to white wine in their baskets.’
Other notable mentions in the Deliveroo UK report include a locally-run sandwich shop Ad Maiora, in Ancoats, Manchester, which is popular with Manchester City players.
The eaterie took 30th place in the UK list with its Haaland Schiacciata sandwich, named after star striker Erling Haaland.
The £14.90 item, said to be a favourite of the footballer, is filled with Parma Ham, Burrata, sun-dried tomatoes, pesto, truffle oil, pistachios and Italian wild rocket.
Build your own poke bowl from The Poke Shack in London came in as the seventh most popular option (stock image)
A bunch of bananas from Sainsbury’s came ninth on the UK list, while a new entry this year in 10th position was a white wine from the Co-op (stock image)
Research has found salads, a whole Waitrose cucumber and bananas are now among the top choices (stock photo)
The shop boasts a 4.8-star Deliveroo rating and rave reviews that urge customers to ‘Believe the hype!’
Meanwhile, Deliveroo’s data also shows that residents of Royal Tunbridge Wells in Kent ordered more Champagne than anywhere else in the UK, while Londoners ordered more Perello olives and Torres truffle crisps than the rest of the UK put together.
Brighton residents ordered more oat milk and dairy alternatives than any other city in the UK, while those living in Cambridge ordered more condoms than anywhere else.
Deliveroo compiles separate 100 List reports for each of the 10 countries where the company operates, plus a global overview.
The analysis has taken place for an eighth year in a row.
Wingstop’s dish of eight boneless chicken wings is not only extremely popular in Britain – it’s Deliveroo’s second-biggest seller worldwide.
For the first time in the report’s history, a sweet treat has taken the top spot for the most trending dish globally.
Dubai’s Fix Dessert Chocolatier ‘Can’t Get Knafeh Of It’ bar, which is only available to buy via Deliveroo’s UAE platform, has racked up more than 90 million views on TikTok, with some customers boasting they had travelled 4,000 miles to try one.
Pepperoni pizza from Frank’s Pizza in Glasgow only came in as the fourth most popular takeaway option (stock photo)
Meanwhile, the fourth top trending delivery was a simple whole cucumber from Waitrose (stock photo)
Deliveroo said the list highlights an increase in the ‘TikTok to table’ effect as Deliveroo customers rush to follow online trends.
However, consumers also continue to opt for local delicacies, with traditional-style dishes making up 30% of the global top 10 list.
These are last year’s global number one, a warming noodle soup by TamJai Yunnan Mixian in Hong Kong; a traditional French sausage dish, Saucisse au Couteau; a puree – jus reduit – from Paris; and the popular Spice Bag from Xian Street Food, Dublin.
In common with the British trend, salads make up 30 per cent of this year’s global top 10 list – compared with just 10pc last year – while burgers are out of the top 10 for the first time since Deliveroo 100 started.
