Lord Alan Sugar’s first Apprentice star ‘REVEALED’ as Geordie Shore firecracker Roxanne Hamedi – after BBC introduced first FULL-LENGTH Celebrity sequence

Lord Alan Sugar‘s first Apprentice star for the full-length celebrity version is reportedly Geordie Shore‘s Roxanne Hamedi. 

The Scottish beauty, 30, is said to be appearing on the next series of the BBC show in January.

According to The Sun, Roxanne signed up in a bid to boost her beauty business, North Aesthetica.

A source told the publication: ‘Roxy is a fantastic signing for The Apprentice.’

The continued: ‘Roxy is feisty and thinks she could do well with Lord Sugar’s investment.

‘She is a trained pharmacist and holds a Masters degree in Pharmacy so she knows what she’s talking about.’

The source added that the reality star has been busy filming with her fellow candidates and will be ‘on screen in the New Year’.   

The Daily Mail has contacted the BBC for comment.  

Roxanne joined the cast of Geordie Shore in 2021 after seeing an advert on social media.

She fell for James Tindale, one of the original stars of the show, and they started going out.

However, as soon as filming finished, they split up after she accused him of cheating.

When asked if he loved Roxy during the show’s 2022 reunion, James replied: ‘No. We only dated on the show.’

Roxy said: ‘We were quite intense in the house.

‘We really liked each other and he asked me to be his girlfriend. He definitely sold me the dream.

‘I really believed what we had was real but he broke my heart.’

In a fiery exchange captured on camera, she told him: ‘You asked me to be your girlfriend.

But James replied: ‘In f*****g TV world. It wasn’t real.’

It comes after the BBC announced the first full-length Celebrity Apprentice series after the upcoming Christmas special set to air this festive season.

Back in October it was revealed that the celeb version of the much-loved show will return after a six-year break.

A month later, a first look was revealed as the Beeb dropped its first trailer, which shows the cast travel to Lapland and develop their own gingerbread biscuits, advert and jingle.

The first-ever Celebrity Apprentice aired in 2007, followed by a second in 2009 and a third in 2019.

They each only had two episodes and were filmed as part of Comic Relief.

But now the programme has made history and revealed that the celebrity version will have a full six-part series airing in 2026.

Not much else has been released about who will star in it or what will happen, but more information will be shared in due course.

But what we do know is that it will air on BBC One and iPlayer, and will be produced by label Naked.

Lord Sugar, who has been part of the programme since 2005, has said of the upcoming series: ‘We’ve had some great celebrity names walk into my boardroom over the years, but they’ve only ever had a small taster of what it’s like to be a candidate.

‘It’ll be interesting to see how our future celebrities fare across a full series, removing their PAs, PRs, agents and all the other assistance they have in their day-to-day lives to fully immerse themselves into world.’

Head of entertainment at the BBC, Kalpna Patel-Knight, said: ‘The Apprentice is a much-loved part of the BBC’s entertainment offering and we can’t wait to see how the celebrity candidates rise to the challenge when the series launches later in 2026.’

Director of programmes at Naked, Paul Broadbent, added: ‘It’s a joy to be bringing to our screens for a full series.

‘Viewers have our two fantastic Christmas specials to come, which will give them a taste of what to expect from the next series.

‘The celebrities will need to leave their ego at the boardroom door and prepare to roll their sleeves up for some very challenging – and hugely entertaining – tasks.’