High street alive and kicking, says Crew boss as clothing brand hails bumper Christmas sales
The boss of Crew Clothing has declared that Britain’s High Street is ‘by no means dead’ after shoppers bought Christmas party outfits in droves.
The British preppy clothing firm saw total sales swell 15 per cent in the seven weeks to January 8, driven by a post-pandemic return of festive socialising.
Online partnerships with big names including John Lewis and Next helped to boost digital sales.
Crew Clothing saw total sales swell 15% in the seven weeks to January 8, driven by a post-pandemic return of festive socialising
Although shoppers face rises in household bills, the retailer said it has seen ‘strong sales growth’ in January so far and has snapped up market share.
High street stalwarts such as Marks and Spencer, Primark and Next have enjoyed festive cheer, while online rivals such as Asos and Boohoo have struggled to maintain their pandemic successes amid the cost of living crunch.
‘The British high street is by no means dead,’ said Crew Clothing chief executive David Butler.
‘Current trading is in line with our expectations and we are positive on the current 2023 outlook as we continue to invest in our growth.’