Kate Middleton has overseen a Palace insider shake-up, hiring a “ball breaker” to be her right-hand woman during her time in the public eye.
The Princess of Wales has hired the “straight-talking” no-nonsense brand management expert Alison Corfield as a way of monitoring her public persona.
It comes as the Duchess of Cambridge looks to “shake things up” at Kensington Palace, bringing in a new senior aide, with the former air stewardess set to start later this month.
READ MORE: Kate Middleton ‘has power to genuinely change millions of lives’, says royal expert
Alison, 51, was best known for spearheading the Jamie Oliver childhood obesity campaign, which saw junk food in schools somewhat reduced, The Mirror reported.
(Image: PA)
The 51-year-old replaces the former senior aide to Kate, private secretary and Foreign and Commonwealth Office diplomat Hannah Cockburn-Logie, who stepped down last autumn.
A source who previously worked for Ms Corfield said: “She’s a ball-breaker, a real straight-talker, very passionate, dynamic and genuinely funny. She makes things happen and will really push things forward at the Palace.”
The new appointment for Kate comes just a week after her recent Shaping Up campaign launched, an attempt at profiling her “life’s work” so far.
A royal source speaking to The Sunday Times noted the appointment was an “unusual fit” and that it was “a bit out there”.
(Image: Getty Images)
They said: “Alison is an unusual fit. She is a bit out there for Kensington Palace, but there is a move to recruit more modernisers and people with private sector experience, not just civil servants.
“She will run rings around the courtiers and shake things up a bit.”
It comes just a week after Daily Star reported Kate being credited with the power to “genuinely change millions of lives”, according to a royal expert.
Her “forward-thinking” was praised by the expert, who believes Kate’s work would be “crucial” not just for the Royal Family but the wider public.
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