Why does Gwyneth Paltrow always consciously uncouple from her clothes? The star strips off yet again… to promote her £143 Goop jeans
Whether it’s jeans, jewellery, body lotions or cocktails, actress and entrepreneur Gwyneth Paltrow seems happy to get naked for Instagram whenever she has something to flog.
And it’s paid off — her brand, Goop, founded in 2008, is now worth £200 million, selling everything from ‘vagina-scented’ candles to cruises.
Here, ALISON BOSHOFF looks at how Gwynnie cashes in without her clothes …
FLARE FOR FASHION
May 2023: Jeans genius! This £238 pair of G. Label By Goop Geiger wide-leg denims have been slashed in price to £143.
The high-waist style is a favourite of Gwynnie’s and she struck an almost identical topless pose in July 2022 to promote them coming into stock in a ‘true blue’ shade, having already sold out in indigo and cream.
MAY 2023: Jeans genius! This £238 pair of G. Label By Goop Geiger wide-leg denims have been slashed in price to £143
A STEAMY POSE FOR CHRISTMAS
December 2019: Ho, ho, ho, it’s Gwyneth’s Christmas glow. She posted this picture of herself wearing just her knickers on Instagram and wrote: ‘Getting my pre-Christmas schvitz on in a miraculous @clearlightsaunas100 #healwithheat I love this thing.’
And the best part? Yes, you’ve guessed it — the sauna was available through the Goop website . . . for £7,299.
The founder of the Clearlight brand, Dr Raleigh Duncan, observed: ‘Most of us in our culture live in a stressed point.
‘Using the sauna will reset the set point in your autonomic nervous system between fight or flight and rest and digest, and this is just so huge for healing.’
DECEMBER 2019: Ho, ho, ho, it’s Gwyneth’s Christmas glow. She posted this picture of herself wearing just her knickers on Instagram and wrote: ‘Getting my pre-Christmas schvitz on in a miraculous @clearlightsaunas100 #healwithheat I love this thing’
WASHING OFF HER BIRTHDAY SUIT
September 2021: Happy birthday to me! Staring insouciantly at the camera as she reclines in the bath, this is perhaps not the image most women would share online to celebrate turning 49 the day before.
It just so happens that her lifestyle brand Goop has promoted a host of moon-based products, including pots of Moon Juice sex and brain-boosting dusts
Staring insouciantly at the camera as she reclines in the bath, this is perhaps not the image most women would share online to celebrate turning 49 the day before.
Gwyneth’s photo was captioned with a moon emoji.
It just so happens that her lifestyle brand Goop has promoted a host of moon-based products, including pots of Moon Juice sex and brain-boosting dusts.
A few days before she posted this picture to Instagram, it was announced that Gwyneth’s in-person ‘In Goop Health’ workshops were back — for the small price of £800 . . .
SEPTEMBER 2021: Happy birthday to me! Staring insouciantly at the camera as she reclines in the bath, this is perhaps not the image most women would share online to celebrate turning 49 the day before
BATHING BEAUTY BAGS IT
‘Is it bad that I used the whole bag?’ she asks of Pursoma Bain De Pied Foot Soak
March 2022: Wellness Wednesdays are here — and what better way to showcase them than with a shot of Gwynnie’s trim pins soaking in the bath?
‘Is it bad that I used the whole bag?’ she asks of Pursoma Bain De Pied Foot Soak.
The same day, Gwyneth launched a ‘metabolism-boosting superpowder’, a dietary supplement containing 7-Keto-Dhea — said to promote weight loss by speeding up the body’s metabolism — as well as holy basil and cinnamon.
‘I love to blend it into my morning smoothie — it tastes like chocolate,’ she wrote.
MARCH 2022: Wellness Wednesdays are here — and what better way to showcase them than with a shot of Gwynnie’s trim pins soaking in the bath?
GETTING THINGS OFF HER CHEST
June 2021: Wearing a perfect pair of black trousers, a smart manicure and nothing else, Paltrow is all business to plug her G Label jewellery collection.
The Goop brand posted on Instagram: ‘These are the baseline pieces to build around, to fill in the blanks of your jewellery box, to treasure for ever.
‘And as our resident jewellery influencer proves (hi, GP) these fine gems are the kind you never really have to take off. Link in bio to shop.’
‘Baseline’ they may be, but they are not cheap. The gold link necklace she is wearing costs £1,760 and the earrings are from £630 to £1,020.
JUNE 2021: Wearing a perfect pair of black trousers, a smart manicure and nothing else, Paltrow is all business to plug her G Label jewellery collection
BUTTERING US ALL UP
September 2020: Fully nude on her 48th birthday, Gwyneth frolics like a wood nymph with an A-list grooming routine.
Naturally, she is promoting something. She wrote: ‘In nothing but my birthday suit… thank you all so much for the birthday wishes and thank you to @goop’s insanely amazing brand new body butter for making me think I can still get my kit off. #goopgenes’
SEPTEMBER 2020: Fully nude on her 48th birthday, Gwyneth frolics like a wood nymph with an A-list grooming routine
MUD, MUD, GLORIOUS MUD
September 2017: It’s the launch of Goop magazine . . . so here is the founder wearing only a pair of knickers and smothered in clay.
Inside the £12 publication she detailed her wellness journey after trying ‘a master cleanse’.
‘The next day [after the cleanse] I was like: ‘Oh, wow, I just did this cleanse and feel so much better, so I can have a beer and a cigarette now, right?’
Sadly, publisher Conde Nast dropped her magazine after just two issues.
SEPTEMBER 2017: It’s the launch of Goop magazine . . . so here is the founder wearing only a pair of knickers and smothered in clay
GOING FOR GOLD
September 2022: Naked but for some gold spray paint, here’s Gwyneth celebrating her 50th birthday.
No big party for her, but she was happy to share her ‘musings on a milestone’ in this shoot for Vogue magazine, which she later posted to Instagram.
Helpfully, she discussed her Goop brand with the publication.
She also said: ‘I feel very happy and fulfilled and not scared and weirdly not freaked out by [turning 50]. I’m so happy with wrinkles and my life.’
SEPTEMBER 2022: Naked but for some gold spray paint, here’s Gwyneth celebrating her 50th birthday
BELT AND BRACES APPROACH
October 2019: Gwynnie has a twinkle in her eye as she strips down for this shoot in Elle’s Women In Hollywood issue.
In the interview, she chatted about how her ambition had been ‘unleashed’ by the launch of Goop.
‘In the ’90s, when I was coming up [in acting], it was a very male-dominated field,’ she said. ‘You used to hear ‘That actress is so ambitious’ like it was a dirty word.’
After a break from acting, she launched her brand. Sharing the shot on Instagram, Paltrow wrote: ‘@camerondiaz told @elleusa that I can do 4 million things at once. 4 million things except put on a shirt.’