Meghan Markle is reportedly planning to make a comeback on social media, potentially earning millions through Instagram posts. According to experts, her anticipated return has generated significant buzz in Hollywood.
- MAIL ON SUNDAY EXCLUSIVE: New Instagram profile simply called ‘Meghan’ appears on Meta-owned platform
- According to sources, friends of the duchess are already following the page, indicating that she will be returning.
According to reports, Meghan is preparing to reintroduce herself on Instagram, and analysts anticipate that she could earn a million dollars for each post.
The duchess, whose last account with husband Prince Harry, @sussexroyal, had 9.4 million followers before it was deactivated in 2020 when the couple quit being senior Royals, is said to be behind a new account named @meghan.
A reliable source from Meghan’s team has confirmed that the person depicted in the picture, adorned with pink peonies which are said to be her favorite flowers, is indeed Meghan. The source also revealed that an announcement can be expected in the near future, indicating her imminent return.
The account is already followed by several of Meghan’s friends including activist Mandana Dayani, who served as president of Archewell, the Sussexes’ media and philanthropic company, until last December.
According to a source who spoke to The Mail on Sunday, there is a lot of discussion in Hollywood about Meghan’s plans to relaunch her Instagram account. Meghan has always been open about her desire to return to the platform.
Meghan Markle is believed to be behind a new Instagram page simply called @meghan
The Instagram account that is said to belong to Meghan Markle and will be the stage for her social media comeback
An old Instagram post from Meghan, from a holiday in New Zealand. Sources close to the duchess have said the new account is her’s, adding: ‘Expect an announcement very soon’
An old Instagram post from Meghan Markle’s former account with friend and actress Janina Gavankar. Experts believe Meghan could commission $1million per post
After relinquishing their Royal duties, Harry and Meghan deactivated their Instagram account, @sussexroyal, which had amassed a following of 9.4 million users.
Before her marriage to Prince Harry in 2018, Meghan, an actress from the TV show Suits, had over three million followers on her personal Instagram account. Additionally, tens of thousands of fans subscribed to her lifestyle blog, The Tig, which is no longer active.
Meghan revealed her intention to make a comeback on Instagram during an interview with The Cut last year. Speaking to writer Allison P Davis, she shared, “Can I tell you something confidential? I’m going to rejoin Instagram.”
The duchess’s recently created account already has a substantial following of 76,000 people, and specialists believe it could greatly benefit her financially.
Eric Schiffer, a social media expert who advises the Real Housewives of Beverly Hills stars, ex-Disney actress Bella Thorne and cast members from the US version of Dragons’ Den, said: ‘I don’t think Meghan coming back to Instagram will surprise anyone.
“She now has a new manager for her talents, and this is the subsequent reasonable progression.”
‘I would expect her to quickly become one of the most followed accounts on Instagram. You have celebrities like the Kardashians who can command $1million (£790,000) and up for a single post promoting a product.
Meghan could easily be earning those types of fees without any justification.
As a duchess, she must exercise caution to prevent appearing as if she is promoting every product available. Instead, she will associate herself with reputable brands and organizations that align with her political and social values.
In 2017, Meghan decided to shut down her lifestyle blog, The Tig.
Experts in the field of social media marketing predict that Meghan has the potential to swiftly rise to become one of the highest-earning influencers globally through her newly created account.
Kent Moore, a marketing specialist who operates OneEyedSocial and has collaborated with notable figures like Sir Patrick Stewart from Star Trek, expressed his belief that she would immediately ascend to the ranks of the top ten most well-compensated influencers globally.
‘Her status is unique because she is a celebrity, actress and royalty.
‘Meghan could charge a million dollars per post as an absolute minimum.
If her partnerships gain global coverage and traction, the total would increase rapidly.
Brands may desire to collaborate with her for extended periods, involving multiple posts and potentially even personal appearances.
‘Those type of deals could come in well over the $12million (£9.5million) mark and even as much as $20million (£15.9million).’
Meghan has consistently demonstrated her influence by causing the outfits and bags she wears to quickly sell out.
NuCalm, which sells an anti-stress patch, has seen a spike in sales since the duchess was photographed wearing a patch on her wrist as she ran errands near her home in Montecito, California.