Ascential chief govt Duncan Painter bought £840,000 of inventory after a deal to separate up the agency despatched its shares hovering.
Painter, who has led the media and occasions group since 2011, bought 300,000 shares for £2.80 every.
He earned £1 million final 12 months and has taken dwelling £7.6 million for the reason that agency was floated in 2016.
Looking forward: Ascential will likely be centered on working occasions such because the Cannes Lions promoting competition
The sale comes after Painter organized to promote two of Ascential’s companies for £1.4 billion.
Before it was introduced the shares had been at £2.13.
Under the deal, Ascential’s client analysis unit can be bought to personal fairness agency Apax Partners for £700 million and an internet commerce division would go to US media group Omnicom.
The remaining firm can be centered on working occasions such because the Cannes Lions promoting competition and Money 20/20, a worldwide monetary expertise gathering.
If shareholders vote to approve the cut up it’s prone to be accomplished early subsequent 12 months.
Painter, 53, would be a part of Omnicom beneath the plans.