The world’s finest darts gamers have urged followers to make use of a 30-second on-line checker to take motion in opposition to one the UK’s deadliest cancers.
Ahead of the World Darts Championship, the initiative — dubbed ‘The Big 180’ — has additionally seen event sponsor Paddy Power announce it might donate as much as £1million to Prostate Cancer UK.
In a bid to enhance prognosis and therapy of the illness, which kills greater than 11,500 males within the UK yearly, stars together with Gerwyn Price and Gary Anderson have requested followers to make use of the charity’s checker to calculate their danger of prostate most cancers.
The initiative has additionally been endorsed by cross-party MPs and former Prime Minister Boris Johnson‘s spouse Carrie Johnson.
Last month, event sponsor Paddy Power fooled high gamers, together with legend Phil ‘The Power’ Taylor, into believing it was going to show the treble 20 on the dart board from its conventional pink to inexperienced — earlier than revealing it was a stunt to spotlight the risks of prostate most cancers.
In a bid to enhance prognosis and therapy of prostate most cancers, which kills greater than 11,500 males within the UK yearly, stars together with Gerwyn Price (backside row, second proper) and Gary Anderson (high row second proper) have requested followers to make use of the charity’s checker to calculate their danger of prostate most cancers
The initiative has additionally been endorsed by cross-party MPs and former Prime Minister Boris Johnson ‘s spouse Carrie Johnson . Last month, event sponsor Paddy Power fooled high gamers, together with legend Phil ‘The Power’ Taylor, into believing it was going to show the treble 20 on the dart board from its conventional pink to inexperienced — earlier than revealing it was a stunt to spotlight the risks of prostate most cancers
The bookie will donate £1,000 to Prostate Cancer UK each time one of many gamers hits the utmost 180 rating throughout the forthcoming championships at Alexandra Palace in North London, which runs from December 15 to January 4.
It additionally hopes 180,000 males will use the charity’s checker to calculate their danger.
In a marketing campaign video shared throughout social media involving the game’s high stars, they mentioned: ‘As a darts participant, there’s nothing extra I want than hitting the right checkout.
‘And talking of checkouts, here is one other checkout that each one us males ought to do as properly.
‘We have to verify our danger of prostate most cancers. One in eight males will get prostate most cancers.’
They added: ‘While I’m trying out at Ally Pally, it is best to get checked out too.
‘Take the Prostate Cancer UK on-line danger checker. It’s simple.
‘It takes 30 seconds. But it would simply save your life.’
One in eight males develop the illness in some unspecified time in the future of their lives, with greater than 52,000 males identified every year.
But 9,000 males a yr are identified as soon as it has already unfold, making it the second commonest reason for dying from most cancers in males after lung most cancers.
Experts are in settlement that early detection is essential to boosting survival charges.
However, with no nationwide screening programme, progress has been sluggish in bringing numbers down.
After 901 maximums had been scored on the event final yr, it’s hoped that report can be smashed in December and Paddy Power might pay a £1million to Prostate Cancer UK.
Paddy Power says the cash raised will fund lifesaving analysis for males affected by the sickness.
The marketing campaign was launched final month by the winner of the 1993/94 PDC World Darts Championship Dennis ‘The Menance’ Priestly — who was handled for the illness after being identified in November 2007.
The charity’s danger checker includes simply three fast questions together with your age, your loved ones historical past of the illness and ethnicity to find out when you carry any of the chance elements.
It then supplies info on how males over 50 can entry a free prostate most cancers verify and the chance to obtain additional info through electronic mail.
This contains hyperlinks to what you might ask your GP, contact particulars for the charity’s specialist nurses, and additional sources on signs of the illness.
Paddy Power (left) was pictured with ex-pro darts participant and prostate most cancers survivor Dennis Priestly (centre) alongside Prostate Cancer UK’s Matt Holdstock for the launch final month
The marketing campaign was launched final month by the winner of the 1993/94 PDC World Darts Championship Dennis ‘The Menance’ Priestly — who was handled for the illness after being identified in November 2007. Pictured, Paddy Power (left), ex-pro darts participant and prostate most cancers survivor Dennis Priestly (centre left) alongside the competitors’s reigning champion Michael Smith (centre proper) and Prostate Cancer UK’s Matt Holdstock (proper) on the launch
After 901 maximums had been scored on the event final yr, it’s hoped that report can be smashed in December and Paddy Power might pay an enormous £1million to Prostate Cancer UK. Paddy Power says the cash raised will fund lifesaving analysis for males affected by the sickness. The world’s high gamers can be competing for the Ballon D’Art
The danger of prostate most cancers will increase as you age, with most circumstances growing in males aged 50 or older, the NHS says.
Symptoms can embody needing to urinate extra typically, having to attend longer earlier than you’ll be able to cross urine, erectile dysfunction, blood in urine, weight reduction or any new and unexplained decrease again ache.
After discussing signs a health care provider is prone to ask for a urine pattern to be checked for an infection and a blood pattern to check the extent of prostate-specific antigen (PSA), which can be utilized to diagnose prostate most cancers.
The Daily Mail lately relaunched its End the Needless Prostate Deaths marketing campaign in a bid to enhance prognosis and therapy of prostate most cancers.