Paddy Power continues to make its mark as new sponsor of the PDC World Darts Championship – finishing the match with a brand new jumbo piece of {hardware}.
The Irish bookmaker has taken over from Cazoo as chief companion of the most important match in darts and has already made waves forward of the December 15 kick-off. But the corporate will make a extra literal splash after debuting the brand new Ballon d’Art trophy that will likely be up for grabs at Alexandra Palace.
The gargantuan gong of gold will go to the participant who lands probably the most 180s all through the match. And reigning champion Michael Smith will likely be amongst these along with his eyes on the prize after beating Michael van Gerwen within the final version’s decider.
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“Football has the Ballon d’Or, so it’s only right that darts has the Ballon d’Art,” stated a Paddy Power spokesperson. “It will be handed to the player who is literally single-handedly responsible for raising the largest sum of money for Prostate Cancer UK during the tournament.”
A play on soccer’s ‘Ballon d’Or’, Paddy Power’s practically four-foot tall totem could not have fairly the identical magnificence because the title Lionel Messi has received a file eight occasions. That being stated, the PDC elite will likely be no much less motivated to grow to be the inaugural Ballon d’Art champion come January 3.
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(Image: Paddy Power)
(Image: Paddy Power)
The trophy has been crafted to assist elevate consciousness about prostate most cancers and follows Paddy Power’s earlier promotional stunt. The firm introduced it could be altering the board’s treble 20 phase from pink to inexperienced this 12 months, solely to substantiate that was merely a stunt to masks the true change on supply.
It was then introduced Paddy Power plans to donate £1,000 to Prostate Cancer UK for each most hit through the 2024 World Championship. And that might equate to an enormous determine after Smith and Van Gerwen’s closing helped elevate the variety of 180s to a brand new file of 901 nearly 12 months in the past.
(Image: Paddy Power)
(Image: Paddy Power)
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Smith, 33, paved the best way with 66 maximums scored through the 2023 competitors, in addition to a nine-dart end within the closing that has gone down in historical past. And ‘Bully Boy’ was all in favour of the brand new equipment being launched as he seeks to high the billing as soon as once more.
“We don’t need much encouragement when it comes to scoring 180s at the World Championship, but to know each one will trigger a £1,000 donation to Prostate Cancer UK is another fantastic incentive for us,” Smith stated. “Prostate cancer has never been on my radar, but hearing the disease affects one in eight men is a shocking statistic.
“Men must be extra conscious of their danger of prostate most cancers, and I embody myself in that, as if caught early it is curable.”