Chess chiefs have clinched a mega take care of UFC and WWE bosses to develop the sport.
Bosses need to make the historically geeky past-time as well-liked because the Premier League and are becoming a member of the world’s prime leisure company WME. The WME agency is a part of Endeavor which owns World Wrestling Entertainment and the Ultimate Fighting Championship which boasts stars like Conor McGregor, 35.
Website Chess.com plans to make Drive To Survive-style streaming documentaries to grapple with the difficulty of creating the sport extra sexier. And they need to make the board recreation explode throughout style, movie, meals, music, TV, and theatre.
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Ariel Emanuel, CEO of Endeavor, stated: “Chess.com’s unique community, content, and competition is a driving force behind chess’ increasing popularity.
“We are excited to help further expand their reach and bring more fans to the game via content development, brand partnerships, events, premium experiences, media rights, and licensing opportunities.”
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The partnership will embrace making documentaries, having superstar occasions and creating crossover content material to draw new audiences. Endeavor may also advise Chess.com in areas together with occasions and experiences, media rights offers, and distribution.
Chess.com is the world’s largest on-line platform for the sport and hosts over 10 million video games each day.
Erik Allebest, CEO of the web site, stated: “Chess.com is dedicated to serving our group and rising the sport.
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“This partnership and strategic investment from Endeavor will be a major catalyst in helping us create more amazing experiences for the hundreds of millions of chess players worldwide through unique collaborations, content, and competitions.”
Chess has been booming in Britain because the launch of Netflix drama sequence The Queen’s Gambit in 2020.
Chess.com reported its visitors elevated by practically double in January 2023 from the start of December 2022.