Peter Wright begins Premier League marketing campaign with one of many worst darts ever

Peter Wright’s 2024 Premier League Darts marketing campaign obtained off to an ominously calamitous begin.

Following a largely dreadful 2023 and an early exit on the 2024 Paddy Power World Championship, there have been large doubts over whether or not Snakebite could be included within the annual darting roadshow. The two-time world champion did get the nod, with the likes of Chris Dobey, Stephen Bunting and Jonny Clayton lacking out.

However, with the Premier League generally known as one thing of a career-wrecker for struggling gamers, Wright is thought to be a rank outsider to succeed in the play-offs, not to mention win the entire thing.

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BUY NOW: Premier League Darts preview – on sale now for Luke Littler’s debut marketing campaign

Premier League Darts Preview 2024



Kebab-loving Luke Littler took the World Championships by storm. Now the teenager sensation is taking his skills across the UK and Europe as he faces the massive boys within the Premier League.

Venues will probably be packed out to see the brand new darting icon tackle the largest names within the sport – Luke Humphries, Michael van Gerwin, Michael Smith, Rob Cross, Gerwyn Price, Peter Wright and Nathan Aspinall over the following few months.

Our particular Premier League preview charts Littler’s astronomic rise, turns the highlight on his rivals for the coveted title, contains an unique column from James Wade, interviews with legends of the sport, present Premier League gamers and PDC chairman Eddie Hearn – and it tells you every little thing you want to know concerning the match.

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The Scotland-born participant may have been hoping to silence the doubters by making a robust begin on the opening night time in Cardiff. However, it was the identical previous story for the 53-year-old, who went down 6-3 to Rob Cross in a scrappy match.

His first go to was an indication of issues to return. To be truthful, there was a treble 20 and a single 20 however the different dart was so wild it even bypassed the fives and landed in single 12.

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One of Peter Wright’s early darts in opposition to Rob Cross was nowhere close to its supposed goal

Many followers are already consigned to Wright ending on the foot of the desk, with some even hoping Dobey can change him.

“Can’t help but think we’re going get a pretty poor game every time Wrights on,” feared one. Another requested: “Is it too late to swap Wright for someone else?”



Peter Wright’s first go to within the 2024 Premier League featured a wildly-thrown large 12
(Image: Sky Sports)

Another derided: “How on earth can you pick Wright over Dobey/Bunting? A fourth added: Peter Wright is a player for the MODUS Super Series, not the PDC Premier League.”

Wright can a minimum of console himself with the actual fact he’s assured of a minimum of £60,000 only for competing within the Premier League. In the night time’s different quarter-finals, Gerwyn Price got here again from 2-0 right down to beat Nathan Aspinall, Michael Smith noticed off defending champion Michael van Gerwen and Luke Littler defeated Luke Humphries in a repeat of the World last.

DartsGerwyn PriceMichael van GerwenPeter WrightRob Cross