‘This is nature’s present,’ purrs the web site, ‘to those that search the distinctive.’
Nature could also be giving it away however at £750 a pot, Harrods is definitely not.
The ‘Supreme TA35 Australian Rare Jarrah Raw Honey, comprised of the flowers (which blossom solely each two to 4 years) of 1,000-year-old Jarrah eucalyptus bushes’, is claimed to be ‘a robust bioactive honey’ with among the ‘highest antimicrobial power on this planet’.
It is available in a ’22-carat gold-inlaid’ bottle with ‘matching timber lid’, ‘hand-blown glass dipper’ and even has its personal ‘Certificate of Authenticity’, neatly rolled and slipped into an actual gold ring.
And there actually is one born day by day, I believed, as I wandered by means of Harrods Food Hall in Central London.
Tom Parker Bowles assessments Australian Rare Honey, completely on the market in Harrods
It is available in a ’22-carat gold-inlaid’ bottle with ‘matching timber lid’ and ‘hand-blown glass dipper’
The honesy is on sale on the Harrods Food Hall in Central London
For this is one more drained advertising and marketing gimmick designed to half fools from their money.
What else does this hideously overpriced honey comprise? Locally sourced mermaids’ tears? Hand-foraged fairy wings? A pinch of diamond mud, on the very least? I imply, actually, pull the opposite one guv. As they are saying, it is obtained bells on.
But then, I’ve a style (a minimum of 25 quid’s price), and am genuinely blown away.
It’s a magnificence, little doubt about that, sufficient to drive one into florid flights of hyperbole – majestically wealthy and intense, extra like buttery golden syrup than honey, however silken and stylish too.
There are hints of spring flowers and caramel, and a mild nuttiness, with whispers of lust, lascivious pleasure and torrid fever desires. Give Winnie-the-Pooh one style of this nectar and he’d flog Piglet to the abattoir and Tigger to the taxidermist, simply to pay for yet another hit.
Trust me, you do not wish to waste these things on toast.
So is it price £750 a pot? Well, for those who’re a mega-rich honey fan in search of one thing actually uncommon and distinctive, then the search stops right here.
For the remainder of us, although, it is a style of not only a totally different world, however a separate galaxy altogether.
Liquid gold, however sadly, approach too wealthy for me.